Sales and Marketing Manager

About the position

Paul Davis New England is seeking a Sales and Marketing Manager to drive growth initiatives and enhance our Commercial Sales efforts. This dynamic role requires a blend of creativity, operational focus, attention to detail, and data-driven decision-making. The Sales and Marketing Manager will support our Business Development Managers and leadership team while playing a hands-on role in shaping customer engagement strategies, marketing execution, and data management. This position reports directly to the Sales Leader and works collaboratively with the sales team.

Responsibilities

• Develop and update marketing materials, including success stories, event promotions, and summaries
• Develop collateral to highlight our unique selling proposition for different verticals
• Create and implement ongoing communication plans for current and prospective clients
• Manage LinkedIn presence and other relevant social platforms to enhance brand awareness
• Draft and execute targeted email campaigns, identifying key audiences through CRM and prospecting tools
• Align messaging and outreach strategies with sales goals through close collaboration with the sales team
• Create and maintain a detailed calendar of all sales events and activities
• Organize formal and informal events for prospective clients in coordination with the sales reps
• Coordinate logistics for events, including setup, teardown, and on-site support
• Attend events to oversee company activities and ensure smooth execution
• Track the execution of sold commercial projects, providing regular updates to the sales team and leadership
• Identify and address issues impacting project progress
• Support weekly customer updates to maintain transparency and trust
• Conduct daily audits of CRM data to ensure accuracy and completeness
• Identify and resolve any issues or discrepancies in the CRM system promptly
• Use GIS, ALN, ZoomInfo, etc. to identify target commercial clients and add them to the CRM
• Use LinkedIn and web search techniques to research commercial clients and provide deeper organizational insights
• Compile and analyze weekly sales data
• Prepare concise and informative summaries for the sales team and leadership
• Present findings during regular sales meetings
• Order business cards
• Ordering of PD apparel
• Press releases
• Other tasks tangential to sales and marketing

Requirements

• Bachelor's degree in business, marketing, or a related field (preferred)
• Proven experience in sales support, marketing coordination, or similar administrative roles
• Strong knowledge of CRM systems and data analysis tools
• Excellent organizational and time-management skills
• Superior written and verbal communication abilities
• Ability to thrive both independently and as part of a team in a fast-paced environment
• Willingness to travel for events and accommodate a flexible schedule as required

Nice-to-haves

• Strong attention to detail
• Proactive problem-solving abilities
• Excellent interpersonal communication skills
• Effective project management capabilities
• Creative thinking and strategy development
• Analytical mindset

Benefits

• Competitive pay
• A company laptop & Cell Phone
• Healthcare/Dental & Vision plans
• 401k Retirement plan
• Paid time off
• Holiday Pay
• Disability Insurance