The Sales Lead at Soma is a pivotal role that supports management in fostering a customer-centric and product-focused sales culture. This position emphasizes the importance of the company's values and guiding principles in all store operations, ensuring that a great customer experience and maximum profitability are at the forefront. The Sales Lead is expected to embody the company's passion for retail, contributing to a work environment that is not only productive but also enjoyable for team members. The role involves a blend of operational responsibilities, team leadership, and customer service excellence, all aimed at creating an exceptional shopping experience for customers. In this role, the Sales Lead will establish and communicate clear expectations for the store team, holding both themselves and their colleagues accountable for achieving brand performance and behavior standards. They will oversee essential operational activities, including opening and closing duties, merchandise flow processes, and supervising associates engaged in various tasks such as sales and inventory management. The Sales Lead will also maintain knowledge of current sales and promotions, ensuring that merchandise is presented in accordance with promotional standards. A significant aspect of the Sales Lead's responsibilities is to develop a high-performance culture within the team. This includes motivating the sales team to meet assigned sales and productivity goals, as well as training and coaching team members to ensure they are well-versed in product knowledge. The Sales Lead will also play a crucial role in enhancing the customer experience by modeling and promoting the Most Amazing Personal Service (MAPS) principles, ensuring that customers receive personalized attention and support throughout their shopping journey. Additionally, the Sales Lead will support the development of store associates, providing feedback and coaching based on performance metrics. They will drive engagement by recognizing outstanding performance and ensuring that the store team adheres to all employment practices and policies. This position is integral to maintaining a positive store environment and achieving the company's sales objectives.