SCM Digital Marketing Specialist

About the position

The digital marketing specialist will work with a cross-functional team of creative professionals in the development and execution of marketing and communications strategies that encourage students to explore campus opportunities, build strong connections, and ultimately increase their feeling of belonging. The successful candidate will develop innovative and effective digital student journeys within our current digital marketing ecosystem, which includes, email marketing via the Salesforce Marketing Cloud, digital advertising, and social media marketing to drive increased student engagement and retention. This position will schedule project meetings, and maintain creative briefs that outline key deliverables and establish project goals and outcomes. This position will manage established data visualization marketing tools, like LookerStudio to measure and report the performance of all SCM marketing campaigns. Additionally, this position will identify trends and insights, and optimize tactics and performance based on experience and data analytics.

Responsibilities

• Develop and implement digital marketing strategies aligned with university and divisional objectives.
• Conduct keyword research, optimize website content and structure, build backlinks, and track SEO performance.
• Manage paid advertising campaigns on platforms like Google Ads.
• Develop and execute social media strategies, create engaging content, and analyze performance metrics.
• Create and manage email marketing campaigns, segment audiences, and track email metrics.
• Monitor website traffic and user behavior using tools like Google Analytics.
• Manage regular reporting on key performance indicators (KPIs) leveraging data visualization marketing tools.
• Keep up-to-date with the latest trends and technologies in digital marketing.
• Collaborate with other team members to ensure marketing campaigns are aligned with overall university objectives.
• Develop student journeys and list segmentation based on marketing automation tools.
• Utilize AI optimizing technology for advanced personalization and dynamic UX layouts.
• Manage companion software/services for data alignment within SFMC.
• Create and execute digital marketing campaigns across various platforms.
• Leverage analytics and reports to determine effectiveness and seek continual improvements.
• Demonstrate strong problem-solving skills and a student-centric outlook.

Requirements

• Bachelor's Degree and 2 years experience or equivalent.
• Solid understanding of digital marketing systems and best practices.
• Experience implementing marketing plans across various platforms including Salesforce Marketing Cloud and social media.
• Ability to generate and maintain business relationships with stakeholders.
• Strong written and verbal communication skills.
• Good knowledge of digital marketing systems and design best practices.

Nice-to-haves

• Experience with LookerStudio and Akero for data visualization.
• Knowledge of AP style for composing and editing content.
• Experience with UTM tracking, HTML, and CSS.

Benefits

• Annual salary starting at $52,000.00 dependent upon experience.
• 12 paid holidays and the University is closed between Christmas and New Year's.
• Between 12-24 annual paid vacation days for full-time staff.
• 9.27% University contribution to ORP retirement fund for Professional and Faculty employees.
• 11.96% University contribution to PERSI retirement fund for Classified employees.
• Excellent medical, dental, and health-related insurance coverages.
• Tuition fee waiver benefits for employees, spouses, and dependents.