Search Engine Optimization (SEO) Analyst

About the position

As an entry-level Search Engine Optimization (SEO) Analyst you will be responsible for completing ongoing SEO task work for an assigned group of dealerships. The SEO specialist performs technical optimizations, on-site content optimizations, new content creation, citation management and cleanup, and link building outreach. The SEO Analyst also handles client-facing and internal communication related to SEO account work and reporting. This is an ENTRY-LEVEL, full-time, salaried, remote position headquartered in Herndon, VA. Candidates must reside within the Continental U.S., eastern or central time zones preferred.

Responsibilities

• Analyze, identify, and manage SEO programs and organic search opportunities
• Develop and deliver clear SEO KPIs and attain improved SERP rankings and traffic growth
• Create and implement specific page-level and site-wide SEO recommendations
• Execute strategic SEO activities across keyword research, link-building, page indexing, crawling and site structure
• Create detailed and routine analysis and reporting of SEO KPIs
• Routinely perform technical site analysis and compile audits and best practices

Requirements

• Bachelors degree, preferably Business major or similar, or equivalent experience
• 1+ years of experience in an SEO-focused position with proven results
• Advanced knowledge of SEO methodologies and best practices
• Experience with Screaming Frog, Google Analytics as well as data analysis
• Strong content writing and copy-editing ability
• Experience with HTML and CSS

Nice-to-haves

• Knowledge and understanding of the automotive digital-marketing industry and automotive website platforms
• WordPress CMS experience
• Experience with Local SMB SEO
• Link building outreach experience

Benefits

• medical
• dental
• vision
• 401(k)
• wellness
• and more