SEM Tracking Specialist

About the position

The SEM Tracking Specialist at Logical Position is responsible for installing and configuring tracking codes, plugins, and scripts to enhance the marketing products on client websites. This role involves providing consultation to clients, troubleshooting code errors, and ensuring accurate data tracking to optimize website performance. The position emphasizes collaboration with Search Specialists and Account Managers to address tracking-related inquiries and maintain documentation for standard operating procedures.

Responsibilities

• Install and configure tracking codes, plugins, and scripts on client websites.
• Provide consultation and guidance to clients for implementing tracking codes and scripts.
• Conduct research to troubleshoot, test, and correct code install errors on client websites.
• Collaborate with Search Specialists and Account Managers to address tracking codes and analytics questions.
• Communicate with clients to gather necessary technical information for code installations.
• Maintain and create documentation to keep internal standard operating procedures up to date.

Requirements

• Associates Degree or higher preferred; certification from an alternative learning program may be acceptable.
• Knowledge of web technologies including client-server relationships, HTTP requests, HTML, Javascript, JSON, etc.
• Knowledge of common Content Management Systems (WordPress, Shopify, Magento, Wix, GoDaddy, Squarespace, etc.).
• Familiarity with marketing tracking scripts or related technology (Google Analytics, Facebook Pixel, Google Ads Tag, Microsoft UET).
• Proficient with Microsoft Office.
• Excellent written and verbal communication skills.
• High degree of accuracy and attention to detail.
• Self-sufficient learner with the ability to work well on a team.

Benefits

• 401(k) matching
• Employee assistance program
• Paid holidays
• Paid parental leave
• Paid time off
• Vision insurance