About the position
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe. Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization. Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world. We are looking for an experienced Senior Account Executive to provide internal strategic support and to manage external communication. This individual will provide OMG strategy teams with real time marketplace insights to inform communications planning. The Senior Account Executive (SAE) also leads in the development and implementation of sports-focused sponsorship and media strategies designed for clients to create customized multi-platform programs. Externally, the SAE will manage relationships across the sports media and property marketplaces with the ultimate goal of maximizing partnership value.
Responsibilities
- Assist with sports idea generation within agency team while facilitating client-facing sell through
- Work with clients/networks/leagues to develop custom integrations or alter existing elements to fit within overall program
- Aid in determination of optimal asset mix + branding elements within sponsorship proposals
- Employ strategies and tactics across multi-platform partnerships that deliver on KPIs
- Implementation, tracking, and valuation of cross-channel media and partnership activation
- Create and implement optimal media and sponsorship management process including timeline tracking and internal/external approvals
- Construct and present impactful program recaps designed to optimize future strategy and tactics alongside the Marketing Science team
- Support Strategy teams with actionable insights across media channels
- Work with agency partners to develop holistic sports-first platform planning that ties into overall brand strategy
- Provide overviews and trends of current broadcast rights and consumption across properties
- Act as direct liaison between client and dedicated Optimum Sports and Resolution Media investment teams
- Maintain budget trackers and flowcharts for internal and client facing reporting
- Assist in Ad Hoc planning requests based on client briefs and new opportunities
Requirements
- Passion for sports is a must; experience working within sports marketing and/or media landscape
- Highly organized, with the ability to manage multiple lines of communication and prioritize many simultaneous deliverables
- At least 2-3 years in the marketing/media industry, with an understanding of TV and Digital media is required
- 2+ years digital media, including buying, trafficking, analyzing, and optimizing
- Extremely strong communicator, both written and verbal - in person and on conference calls
- Creative thinker who has the ability to develop unique ideas, solutions, and programs
- Strong background in client services and account management
Benefits
- health insurance
- vision insurance
- dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- vacation days
- sick days
- personal days
- paid parental leave
- paid medical leave
- STD/LTD insurance benefits
