About the position
Darkroom’s Senior Brand Manager will be responsible for developing and executing go-to-market strategies for our brand clients as well as implementing our core strategies to drive growth. You will work cross-functionally with our growth and strategy teams. This is a remote role, and is open only to candidates based in the state(s) of Pennsylvania, New York, and Florida, and must have the right to work within the United States.
Responsibilities
- Execute brand strategy including channel selection, product strategy, pricing strategy and go-to-market approach
- Coordinate with the Director of Marketplaces to maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent across Amazon’s marketplace.
- Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve catalog performance.
- Build client relationships through consistent and frequent communication, making sure output is in line with client expectations. Manage and execute client agenda
- Maintain accurate catalog of various client products through product catalog uploading via vendor portals
- Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing
- Manage forecasting of annual sales, management of inventory planning & replenishment
- Implement marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads
- Work closely with PPC Manager to set ACOS/TACOS goals in line with client expectations
- Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyze brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends
Requirements
- Minimum of 3-4 years of experience in a brand management role with the Amazon Seller Central and Vendor Central channels and E-commerce marketplaces
- 1-2 years of client-facing experience
- Experience with digital assets, A+/EBC content, SEO, Copywriting and Parent/Child Variations
- Strong understanding of eCommerce Metrics and use of data
- Experience building processes and reporting that allow your efforts to impact brands at scale
- Entrepreneurial, self-starter seeking to grow our clients business and drive positive results
Nice-to-haves
- Preferred experience in the following categories: Beauty, Supplements, and Specialty Food
- Experience with Walmart.com is a must!
Benefits
- Unlimited Vacation Policy and Holidays: Flexible vacation policy and 10 holidays throughout the year
- Remote-first culture with a strong community base
- Company-sponsored medical, dental, and vision benefits
- Robust 401k program with company match, equity incentives, and profit-sharing opportunity after one year
- Endless opportunities for growth through cross-functional collaboration
- Flexible parental leave benefits
