Senior Analyst, Social Listening

About the position

Real Chemistry is looking for a Senior Analyst, Social Listening to join our growing Integrated Intelligence team! Our team designs custom methodologies to deliver consultative research for clients. This process involves both quantitative and qualitative data analyses, using a variety of different social and digital analytics platforms. You will be responsible for analyzing market trends and developing competitive analyses, across web, search, media and social channels. Depending on level, day-to-day activities may include project management, qualitative and quantitative social media data analysis, and creating comprehensive reports on social media conversations as they relate to healthcare stakeholders, disease, or treatment spaces. Curiosity and a willingness to think outside the box are a must, as we are often tasked with answering age-old communications and marketing questions in a new way. This is a hybrid role, based in any of our US offices-including New York City, Boston, Chicago, Carmel, or San Francisco-or remotely within the US, depending on team and business needs.

Responsibilities

• Support and execute social media research analyses based on client objectives, ensuring efficient and effective project delivery
• Analyze social and digital trends on social media to curate insights in target markets for clients
• Manage, organize, and synthesize data effectively and efficiently to support project needs
• Create search queries aligning with client objectives, areas of interest, and key healthcare-related topics
• Aggregate, clean and organize data across various digital and social analytics platforms (e.g. Quid)
• Manage daily social and online media monitoring and activation
• Assist on monthly and quarterly listening, measurement and trends reports
• Conduct influencer assessments to inform client/influencer engagement programs
• Build keyword-based queries to collect data
• Work with our data sciences team to further explore proprietary tools and data management

Requirements

• Bachelor's degree from an accredited college or university. Degrees from programs for Marketing, Market Research, Digital Marketing, Business Administration, Linguistics, Journalism and Communications, Public Health, Data Intelligence, Political Science or Sociology are desired.
• 1-3 years of experience with majority in at least one of the following areas: healthcare/pharmaceutical marketing/PR/advertising, strategic planning, digital/social strategy, digital/social analytics, social listening, primary/syndicated research
• Experience navigating digital and social media monitoring tools like Quid, Meltwater, TrendKite, Brandwatch, or Google Analytics.
• A strong understanding of digital and social media landscapes, including the ability to analyze social behavior patterns, track emerging platform trends, and stay current with rapidly evolving social media dynamics
• Familiarity with basic keyword development and/or Boolean query building
• Proficient in Microsoft Excel and PowerPoint
• Genuine intellectual curiosity and eagerness to learn, with the ability to quickly understand and apply basic disease state concepts

Nice-to-haves

• While not required, professional fluency in another language is a plus, with German, Korean, and Arabic being particularly desirable but not essential.
• A background in academia/higher education is also desirable.

Benefits

• Comprehensive benefit program including options for medical, dental, and vision plans
• Generous 401k match
• Flexible PTO
• Five-week sabbatical program after 5 years of service
• Student loan debt contributions
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning
• Enhanced fertility support
• Bright Horizons family support programs
• Expanded paid leave for new parents including personalized coaching support through Your 4th Trimester