Senior Associate, Paid Media Buyer

About the position

We have an immediate position available for a Paid Media Buying Specialist in Search & Social to help lead and further Material's media practice. We are seeking qualified candidates with a high level of curiosity, enthusiasm and accountability to the performance of our client campaigns. This role will bring media strategy to execution through deep platform expertise and understanding of how to reach identifiable target audiences to achieve client outcomes. We are seeking candidates with hybrid experience across all major search and social platforms (Google Ads, Meta, Pinterest, LinkedIn, TikTok and Google Analytics). From Day 1, you will hop into platforms and feel comfortable being responsible for developing, implementing, analyzing and optimizing campaigns across multiple clients that serve both B2B and B2C objectives. The media team at Material is fully supported with experienced media strategists & buyers - including leadership at the Group Director level, key Media Strategy guidance at the Director and Associate Director level as well as additional support from Managers and Associates. Material also offers Media Analytics and Ad Operations groups for rounded campaign excellence.

Responsibilities

• Understand the client's marketing objectives and goals to be able to make decisions within platforms to meet KPIs
• Fully execute and manage campaigns from start to finish; includes keyword/audience research, campaign build and self-driven optimizations, etc.
• Audit buying platforms to evaluate current state and provide recommendations for future optimizations and improvement
• Collaborate with Paid Media Manager to ensure strategy is properly executed while also exceeding client goals
• Work with the analytics team to find insights and opportunities that will elevate the overarching digital strategy and support key search goals
• Monitor and analyze search campaign performance to drive continuous improvements in KPIs
• Have a clear understanding of reporting capabilities within platforms to be able to execute ad hoc requests quickly and accurately
• Lead testing and optimization efforts around ad creatives and landing pages to maximize yield
• Stay current on industry best practices to be able to formulate and execute point-of-view documentation
• Respond to needs for business development as they arise
• Implement and manage tags; assist with verifying spend and reconciliation with coordinators and planners

Requirements

• 2+ years of experience in a dedicated paid search engine marketing role
• Expert in full suite of media buying offerings including Google, Bing, YouTube, Meta, LinkedIn, TikTok
• Strong Excel skills; has experience with platforms like Google Looker Studio
• Analytical Tools (e.g. Google Analytics)
• Search Engine Desktop Tools (e.g. Google Ads Editor, Bing Editor)
• 3rd-Party Tracking Tools