Senior Associate, Social Media Content Creator

About the position

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us. As The Knot's Associate Social Media Content Creator, you will drive the creative content that engages and delights our social community. With proven experience growing the results of a comparable or larger Instagram brand, a passion for storytelling, and a collaborative approach, you'll elevate our social channels to new heights. Reporting to the Manager, Social Media, you'll play a key role in bringing the brand and social strategy to life with user-first content.

Responsibilities

• Develop original, social-first content ideas aligned with The Knot's brand and strategy.
• Manage additional content contributors (e.g., editors, vendors, employees) to supplement the organic social content plan.
• Create detailed briefs, provide feedback, and edit content.
• Shoot, direct, and edit high-quality video and photo content optimized for Instagram, TikTok, and other platforms.
• Write compelling, on-brand captions, scripts, and other copy.
• Plan, manage, and execute social-first content capture for brand shoots, The Knot Magazine shoots, influencer trips, and campaigns.
• Organize and maintain content assets to ensure accessibility and quality control for future cross-channel use.
• Schedule or publish content and add relevant tags in The Knot's social media management system.
• Edit and maintain social style guide in partnership with Brand Creative team.

Requirements

• 2+ years in a creative or content-focused role, ideally with a leading agency or brand.
• Expertise in Instagram, TikTok, and platform-specific content strategies.
• Mastery of phone content capturing and native or desktop editing.
• Proficiency with Adobe Creative Suite, Canva, and video editing tools.
• Experience using social data and insights to guide content decisions.
• Exceptional communication skills, with the ability to take feedback and iterate quickly.
• Familiarity with Asana or other project management tools.
• Online portfolio showcasing relevant work.

Nice-to-haves

• Skills in After Effects or animation, visual/video styling, or experience with the wedding industry.

Benefits

• Flexible vacation
• Generous parental leave
• Mental wellbeing support
• Physical health support
• Financial planning assistance
• Engaging perks and discounts