Senior Brand Advocacy Lead

About the position

Reporting to the head of Brand Activation, this position will cultivate engagement strategies that increase brand advocacy across the enterprise. This individual contributor will leverage various touchpoints to drive adoption of our enterprise brand strategy and identity, ensuring brand cohesion and increased brand value. Additionally, this position will be tasked with reimagining the enterprise brand steward program, including driving automation and AI technologies to gain efficiencies and drive effectiveness. This position can sit in Charlotte, NC; New York, NY or San Francisco, CA and offers a hybrid work schedule. The Wells Fargo job profile is Senior Lead Marketing Consultant.

Responsibilities

• Develop strategies and processes to drive brand adoption and advocacy at all levels and audiences
• Reimagine and redesign the brand steward program by incorporating automation as well as AI technology to streamline management processes, gaining efficiencies and effectiveness
• Collaborate with the head of Brand Strategy and the head of Brand Design & Experience to scale our brand strategy and visual identity systems across the enterprise to ensure adoption
• Monitor and analyze the effectiveness of brand stewardship and enablement initiatives, making data-driven recommendations for continuous improvement
• Stay up-to-date with the latest brand management, automation, and AI technology trends/best practices

Requirements

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice-to-haves

• Experience developing internal engagement strategies that increase brand advocacy
• Experience designing brand advocacy strategies that drive change
• Experience managing the brand stewardship program for a company in the financial services sector
• Experience leveraging different governance methodologies for large, matrixed brand systems
• Experience building strong relationships and collaborating across large organizations
• Experience presenting information in a manner that persuades, and influences decision makers

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement