About the position
We are seeking a highly skilled and creative Senior Brand Manager, U.S. Product Innovation for Cetaphil Facial Skincare. This role is integral to shaping and advancing the brand’s portfolio through strategic innovation and the development of new products that drive business growth and meet consumer needs. The ideal candidate will be a results-oriented, entrepreneurial thinker with a passion for beauty, skincare, consumer trends, and brand building. As a Senior Brand Manager, you will work cross-functionally to develop and execute product innovation strategies that resonate with target audiences, elevate the brand’s presence, and ensure competitive differentiation, with a focus on building a robust 3-year innovation pipeline and collaborating with Global Marketing on global product innovation.
Responsibilities
- Lead the development of new product ideas and innovations for Cetaphil Facial Skincare, leveraging insights and analytics to support strategic direction and priorities.
- Develop and execute a 3-year product innovation pipeline, focusing on fast-growing categories, hero products, and emerging trends.
- Assist in the creation of an innovation strategy that aligns with business and retailer objectives, driving brand growth and market differentiation.
- Partner with Global Marketing and R&D on ingredients, product formats, breakthrough innovation ideas, formula submission review and approval, and clinical and consumer testing parameters for product claims.
- Determine new market opportunities for products based on market data, consumer insights, social listening, and emerging trends.
- Lead market analysis to assess success factors in product categories (messaging, visuals, claims) for both new and existing products.
- Collaborate with Global Marketing to ensure the alignment of global innovation strategies, ensuring consistent product offerings and messaging across the U.S. market.
- Participate in cross-functional meetings, partnering with teams including Global marketing, PMO, R&D, Trade Marketing, Sales, Regulatory, Legal, Consumer Insights, and more, to ensure seamless execution of product launches.
- Collaborate with Global marketing on the execution of new product innovation briefs, outlining strategies, positioning, target claims, key ingredients, retail price, packaging, and formula details.
- Lead innovation sessions to help shape the strategic calendar for upcoming U.S. product launches.
- Track and analyze the performance of new products post-launch and optimize strategies based on consumer feedback, market trends, and performance metrics.
Requirements
- Bachelor’s degree from a four-year college/university required; MBA preferred.
- 7+ years CPG or OTC mass-market landscape experience working in marketing with increasing levels of responsibility and leadership roles.
- 1-3 years of beauty, personal care/skin care experience preferred.
- Proven expertise in managing the full product development cycle from concept to market introduction.
- Experience in building and managing a 3-year innovation pipeline and working collaboratively with global marketing.
- Expertise in PowerPoint, Word, Excel, Circana/IRI or Nielsen databases, and other industry tools.
- Strong understanding of the beauty industry, consumer-driven marketing strategies, and market dynamics.
- Demonstrated ability to analyze market data and consumer insights to drive innovation and product strategy.
- US Passport required.
Nice-to-haves
- Numerator consumer insights experience preferred.
- Experience leading 360 communications campaigns across media channels, including influence/advocacy.
- Strong analytical skills with experience using consumer data and insights to drive decision-making.
- Demonstrate a high level of change agility, flexing to deliver on consumer and shopper and retailer trends and needs.
Benefits
- Competitive wage with shift differential.
- Annual bonus opportunities.
- Career advancement and cross-training.
