Senior Brand Manager, Coleman (Global)

About the position

The Sr. Brand Manager, Global position is a critical global leadership role at Newell with responsibility for Coleman. The global brand marketing team members report into this role. The ideal candidate will bring 8+ years of brand management and innovation leadership experience combined with proven ability to drive global omnichannel growth in multiple sales channels. The Sr. Brand Manager is a broad business leader effectively leading a cross-functional team and strategically influencing the global team and broader organization.

Responsibilities

• Build a high performance team that is data driven and focuses on results, not activity
• Participate in the annual segment strategy refresh by updating the strategic plan to reflect market trends, consumer insights, competitive opportunities and ways to deliver financial targets
• Execute the global brand strategy across the work in partnership with regions and countries
• Help embed the global brand positioning globally by working with local countries and regions
• Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
• Lead identification and creation of global innovation projects that fit strategically, are financially attractive and operationally feasible
• Build a 3 year innovation pipeline of global and region specific innovation that will drive revenue and margin growth
• Lead and continue to build out the product lifecycle management plan
• Create innovation platforms that can be built out over time into $100MM+ businesses
• Design a plan to cascade innovation benefits/features across the portfolio to consistently keep the most premium sub-brand with the latest innovation and refresh mainline and value sub-brands by cascading features down tiers to maintain benefit and pricing separation as well as encourage consumer trade up into premium
• Evaluate white space or brand extension areas to drive revenue growth
• Partner with consumer insights to be a global expert on the target consumer, develop and deploy a global consumer segmentation and ensure the consumer is at the heart of everything we do
• Help create, build and execute a 3 year global innovation pipeline; Lead the innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide

Requirements

• A four-year college degree, MBA preferred.
• 8+ years of brand management experience including deep marketing, innovation and general management experience.
• Proven ability in talent management; Ability to attract and retain top talent; Prior experience leading people and coaching for continued growth and success
• Industry experience in CPG and hardlines, with proven ability to be successful with both.
• Prior demonstration of behaving as a 'Servant Leader' of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.
• Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
• Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
• Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform.
• Prior experience with pricing strategy and able to lead the organization in setting price, promotional strategy and trade strategy.
• Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management.
• Experience growing brands in an eCommerce channel including launching innovation for the channel, achieving first page position and setting media strategy in partnership with a media leader or customer expert.
• Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth.
• Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
• Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making.