Senior Brand Manager - Projects

About the position

At AkzoNobel, we have been supplying innovative paints and coatings since 1792, helping to color people's lives and protect what matters most. Our world-class portfolio of brands, including Dulux, International, Sikkens, and Interpon, is trusted by customers around the globe. We are active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. We believe every surface is an opportunity, and we are dedicated to providing sustainable solutions while preserving the best of what we have today and creating an even better tomorrow. Let's paint the future together.

Responsibilities

• Defining the road map for the portfolio and delivering the brand strategy for each category.
• Responsible for Volume, Revenue & CM delivery as per AOP, for the portfolio.
• Portfolio planning and management based on 4P's including NPD development and launch.
• Managing budgets for the portfolio to create strong brand among customers and consumers.
• Driving brand equity through communication and consumer activation programs.
• Plan and execute ATL communication that drives brand consideration.
• Responsible for execution of always on digital programs like Lead generation, social calendar for the category.
• Work with mainline advertising and media agency for creating ATL and digital communication for the category.

Requirements

• 7+ Years of relevant Experience
• MBA