Senior Brand Manager

About the position

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture. Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins. Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self! We are looking for a Senior Brand Manager to lead and execute brand strategy, ensuring consistent positioning and messaging across all touchpoints. This role will play a critical part in strengthening brand equity, driving awareness, and enhancing engagement with key audiences. You will collaborate closely with cross-functional teams, including demand/ABM, digital, corporate communications, design, and external partners, to continue to bring our brand to life in a way that resonates with customers and supports business objectives.

Responsibilities

• Own and refine the brand strategy, ensuring alignment with business outcomes and market trends.
• Oversee media planning and execution, ensuring brand campaigns are effectively amplified across paid, owned, and earned channels working closely with ABM and digital marketing teams.
• Work closely with the content marketing team to develop a strong brand content and thought leadership plan, ensuring alignment with key messaging, campaigns, and PR strategy.
• Manage relationships with media and other creative agencies, ensuring efficient execution, budget alignment, and performance tracking.
• Craft compelling brand narratives that differentiate Anaplan and reinforce market leadership by working closely with the content marketing team.
• Partner with ABM, field marketing, content marketing, solutions and product marketing, and other GTM teams to ensure brand consistency across all prospect and customer touchpoints.
• Collaborate with design, content, and solution marketing teams to develop high-impact video content that enhances brand storytelling, strengthens campaign effectiveness, and supports full-funnel needs, including demo and explainer videos.
• Serve as the marketing point of contact for brand initiatives, partnering with the communications team to ensure brand guidelines are updated and employees are equipped to be strong brand ambassadors.
• Monitor brand health metrics and media performance, leveraging insights to optimize campaign strategies.

Requirements

• 7+ years in brand marketing, with a focus on media campaigns, agency management, and brand strategy. Experience in B2B SaaS or technology preferred.
• Bachelor's degree in Public Relations, Brand, Communications, Marketing, or a related field (Master’s degree preferred).
• Proven track record in developing and executing integrated brand campaigns, media strategies, and thought leadership programs.
• Experience managing creative, media, and PR agencies, ensuring alignment on goals, timelines, and budgets.
• Understanding of video strategy and production, including collaboration with internal teams to create brand storytelling, demos, and explainer videos.
• Experience driving internal brand advocacy, including brand training, employee engagement initiatives, and swag programs.

Nice-to-haves

• Strong organizational skills with the ability to manage multiple priorities, meet deadlines, and drive execution in a fast-paced environment.
• Knowledge of digital marketing strategies and how the brand integrates with SEO, social media, and content marketing.
• Ability to analyze brand performance metrics, media effectiveness, and audience insights to optimize strategies.
• Strong ability to craft compelling brand narratives, working closely with content marketing to develop thought leadership and brand-building initiatives.
• Excellent written and verbal communication skills, with experience presenting to senior stakeholders and leading cross-functional initiatives.