Senior Brand Manager

About the position

Global Payments is looking for a dynamic and experienced Senior Brand Manager. In this position, you will play a pivotal role in shaping and promoting our enterprise brand, ensuring consistent and meaningful messaging across our business. This role requires a strategic thinker who can manage complex projects and collaborate with various stakeholders.

Responsibilities

• Act as the primary brand liaison to business segments, business enablement services and team members across the organization, providing guidance and support to drive brand empowerment
• Support the creation and refinement of enterprise-wide brand positioning and messaging to ensure a unified voice
• Lead the development and implementation of brand governance, empowering team members to execute our brand in a consistent, impactful way
• Design and deliver onboarding and training programs to educate business units and enterprise-wide team members on brand guidelines and best practices
• Own and manage key marketing technology platforms, including Digital Asset Management, Marketing Content Library, online brand guidelines, Google template gallery and teamGP
• Ensure these platforms are effectively utilized and updated, promoting progressive use cases to support the business
• Oversee enterprise agreements related to brand assets, including photography and typography licenses, ensuring compliance and optimal use across the organization
• Lead the execution of our Sports and Stadium partnership activation strategies across digital channels
• Own social media activation; creating messaging, managing social calendar and collaborating with internal and external partners

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 8 years experience in brand management, marketing, or a related role
• Related professional experience including a minimum of 3-4 years experience in a supervisory position
• Proven track record in developing and executing brand strategies
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
• Experience with marketing technology platforms, including DAM systems and content management tools

Nice-to-haves

• Passion for sports and entertainment

Benefits

• Medical, dental and vision care
• EAP programs
• Paid time off
• Recognition programs
• Retirement and investment options
• Charitable gift matching programs
• Worldwide days of service