About the position
Prime Video (PV) brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally. The PV Global Brand Insights team is hiring a Senior Brand & Marketing Analytics Manager to build and scale global measurement frameworks that assess the effectiveness of our brand and marketing efforts. This role will be responsible for establishing best-in-class approaches to marketing campaign tracking and brand lift measurement, ensuring insights drive strategic decision-making across the organization. The ideal candidate is a strategic-minded insights professional with a proven track record of designing highly impactful measurement programs that inform business recommendations in a fast-paced environment. They are deeply passionate about the voice of the customer and obsessed with understanding the 'why' behind customer perceptions of streaming services. This role requires a robust understanding of quantitative research, A/B testing approaches, and the ability to translate research output into actionable insights for various stakeholders across the business.
Responsibilities
- Build and lead a global brand and marketing analytics program, including campaign tracking and brand lift measurement
- Partner with US and international marketing and insights teams to evaluate how consumers are responding to our marketing and identify opportunities to strengthen campaigns working backwards from the customer
- Provide inputs to global business reviews on trends observed across trackers and consult with regional leaders on inputs for their local business reviews
- Own all aspects of campaign tracking including regularly consulting with partners on how to use research effectively to drive business impact
- Build scalable and nimble market research solutions, tools, and processes to help democratize and socialize tracking insights
- Connect the 'what,' with the 'so what,' and 'now what' using your own research and other data sources
- Communicate complex insights and data clearly and persuasively across different audiences and varying levels of the organization
- Drive impact to the business and customer experience, as measured by adoption of research findings
Requirements
- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Understanding of the mechanics of media measurement and familiarity with media strategies
- Prior experience with global ad/campaign tracking studies and reporting
- Quantitative research experience and interest in delving into datasets
- Experience coalescing multiple data sources to craft holistic research narratives
- Experience working efficiently with stakeholders and team members across time zones and countries
- Experience thinking creatively, taking the initiative and constructively advocating on behalf of the customer
Nice-to-haves
- MBA
- Prior experience working in insights or analytics within the entertainment industry
- Prior experience working in an ambiguous and constantly changing environment
- Prior experience working in both the US and internationally or in a global function
- Experience utilizing secondary research tools such as YouGov, GfK MRI, and US Census Data
- Experience working with and conducting analytic analyses such as correlation analysis, drivers analysis, multivariate regression via Excel, SPSS or a programming language such as R or Python
- Proactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- life_insurance
- disability_insurance
- paid_holidays
- paid_volunteer_time
- tuition_reimbursement
- employee_stock_purchase_plan
- professional_development
- flexible_scheduling
- gym_membership
- wellness_programs
