About the position
Company Overview Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments. The Role As a Senior Brand Marketing Manager at Fanatics Holdings, you will help to build our brand narrative and fan focused storytelling for enterprise loyalty products. The Senior Brand Marketing Manager will play a key role cross-functionally to ensure campaigns are delivered on time with a key focus on team collaboration and execution. This role will be based remote.
Responsibilities
- Lead cross-functional campaign planning for all Fanatics app related campaigns
- Act as the 1:1 lead with the growth team in the delivery of advertising materials - with strong alignment to campaign initiates and timelines
- Maintain strong alignment with performance media stakeholders to ensure campaign deliverables meet both strategic planning objectives and creative standards
- Collaborate with diverse company creative teams as we audit, explore, and refine visual look and feel digitally and physically
- Brand management of lifecycle creative executions
- Manage creative development of all brand design, advertising and marketing communications, starting with a best in class core idea
- Ensure consistent brand execution across marketing channels
- Enforce brand guidelines and appropriate use of the brand
Requirements
- Bachelor's degree in Marketing, Communications or a related field
- 7 years of experience in brand marketing, product marketing or related creative field
- Strong communication skills (storytelling, messaging, & brand guidelines copy)
- Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly
- Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better
- Proven ability to work effectively cross-functionally within Fanatics and various operating companies
- Open to regular travel to events and other Fanatics offices for various offsite and team meetings
Benefits
- Remote work flexibility for up to four weeks per year
- Competitive salary range of $120,000 to $150,000
