Senior Brand Marketing Manager

About the position

The Senior Brand Manager will lead brand building initiatives across North America. The Senior Brand Manager influences cross-functional partners in a matrix organization to include Sales, Finance, Product Management, Global Brand Communications. This role oversees the Hair and Personal Care business for Remington.

Responsibilities

• Drive delivery of business objectives for the brand including net sales, gross margin, and market share.
• Lead development of Annual Operating Plan.
• Lead development of brand building initiatives for North America; lead brief development and execution of commercial programs in partnership with media agencies.
• Provide clear direction to broader brand team to ensure brand initiatives are consistent with AOP; drive prioritization on resources (people, budget, capital) and keep team focused on core objectives.
• Deliver excellence in execution by managing a rolling 18-month campaign plan tied to AOP.
• Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers.
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals.
• Lead 4P Strategy for brand; Partner with sales on development, communication and go to market.
• Lead 18-month view of consumption for brand; understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met.
• Effectively manage and create Advertising and Consumer Promotion budget.
• Collaborate with internal to understand the target consumer and track to metrics to evaluate our effectiveness in reaching that consumer; use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance.

Requirements

• Bachelors Degree in business.
• 8+ years experience in marketing with brand management.
• Experience in P&L management; development and execution of brand marketing; cross-functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Compelling communications in crafting and transforming a vision and strategy into actionable plans that inspires connection to the brand (internal and external).
• Strong analytics skills and experience with diagnosing and resolving complex problems and translating to business opportunities.
• Experience in managing a team.

Nice-to-haves

• Working knowledge of Circana or Nielsen.
• Excellent written and oral communication skills.
• Must exhibit strategic thinking skills.
• Must have ability to analyze complex data and situations and develop a range of simple solutions.
• Must be able to utilize quantitative, qualitative and syndicated research to develop brand plans.
• Must be an excellent presenter, with strong presence and an ability to influence key internal and external customers.
• Must have strong ability to interact and collaborate with multiple functions throughout the organization.

Benefits

• Travel up to 20% of the work time.