Senior Paid Marketing Manager, Brand

About the position

As the Senior Brand Marketing Manager at HoneyBook, you'll spearhead the strategic direction and execution of full-funnel paid marketing campaigns. Your role will involve collaborating with stakeholders, developing innovative marketing strategies, and optimizing campaigns across multiple channels, including social media, product marketing, and content marketing. You'll manage budgets, analyze campaign performance, and present actionable insights to senior stakeholders, ensuring our marketing efforts align with business goals and drive measurable success. In this pivotal role, you'll influence our brand's perception in the market and develop compelling creative strategies for paid media and content marketing. You'll build strong relationships with internal and external partners, identify brand marketing opportunities, and create comprehensive measurement plans for full-funnel campaigns. By leveraging your expertise in performance marketing, you'll play a crucial role in driving channel growth, enhancing brand engagement, and supporting HoneyBook's position as the leading solution for independent business owners. Your success will be measured by your ability to develop and execute effective marketing campaigns, drive top-of-funnel acquisition funnels, and achieve meaningful brand engagement. This is a unique opportunity to shape the HoneyBook brand and contribute to our growth and success in the marketplace.

Responsibilities

• Collaborate with stakeholders to develop and execute innovative, full-funnel paid marketing campaigns across social media, product marketing, content marketing, lifecycle, and owned surfaces
• Establish and monitor spend and key performance indicators (KPIs), analyze campaign performance, optimize campaigns, and present actionable insights to senior stakeholders
• Allocate and manage budgets for various marketing campaigns and platforms
• Proactively identify brand marketing opportunities and develop strategic plans, including objectives, scope, timeline, and budget
• Lead the development of compelling creative strategies for paid media, content marketing, and landing pages
• Create measurement plans for full-funnel marketing campaigns including brand lift, conversion lift, and matched market testing (geo testing)
• Build strong relationships and collaborate with internal and external partners to drive high-quality solutions and campaign success
• Develop comprehensive paid media strategies aligned with business goals
• Identify target audiences and determine the best channels and tactics to reach them

Requirements

• 7+ years of experience in digital marketing, ideally within a B2B/B2SMB SaaS environment
• Strong understanding of performance marketing and demonstrable experience with SEM, display advertising, social media marketing, YouTube, and other relevant channels
• Experience with business intelligence tools such as Looker
• Strong understanding of brand lift and conversion lift studies, and experience with landing page testing
• Ability to align marketing initiatives with broader business goals and objectives
• Experience with lead generation strategies
• Excellent presentation skills and the ability to effectively communicate with senior stakeholders
• Ability to work with ambiguity and prioritize projects based on potential impact toward company growth

Benefits

• Competitive salary + meaningful equity based on merit
• Wellness programs
• Exceptional family leave policies