Korn/Ferry International - Dallas, TX
posted 3 months ago
Korn Ferry is seeking a talented B2B Content Writer to join our team and help us elevate our thought leadership and demand generation efforts. In this role, you will bring strong writing, editing, and creative problem-solving skills, along with a solid understanding of current B2B copy trends, to deliver on marketing campaign briefs—from initial creative concepts to final production assets. The ideal candidate must hold a deep belief in the power of words and possess a comprehensive understanding of the purpose of content creation for all stages of the marketing funnel. Familiarity with content marketing and the SaaS space is also essential. As an experienced B2B Content Writer, you will create compelling, insightful content that speaks directly to the challenges faced by our target audience. This role focuses on full funnel thought leadership content, aiming to build awareness for our Digital Products that complement our consulting solutions in leadership development, assessment, total rewards, and talent acquisition. The content you produce will be a crucial component of our demand generation campaigns, designed to attract, engage, and nurture leads through the top and middle of the funnel. In this position, you will develop a deep understanding of our clients and our brand, recognizing the value of Korn Ferry's products and knowing how to communicate that value clearly and concisely. You will apply a deep understanding of digital marketing to your work, ensuring that you produce best-in-class creative that drives action. Reporting to the Campaign Director, the ideal candidate is creative, adaptable, a self-starter, a strong communicator, and a proactive team player. You should be a motivated learner who is excited to participate in successful collaboration with peers.