Senior Copywriter (VSP/PT)

$76,800 - $105,800/Yr

Centerwell, Limited Partnership - Raleigh, NC

Full-time - Senior

Remote - Raleigh, NC

10,001+ employees

Real Estate

About the position

The Senior Copywriter (VSP/PT) plays a crucial role in developing creative and clear written material to support the organization's communication strategies. This position focuses on content development for websites and apps, while also overseeing the overarching content strategy across various products and channels. The role involves compliance work, content policy development, and metric tracking, ensuring that all content aligns with brand voice and accessibility standards.

Responsibilities

• Develop content strategies for digital products, considering user personas, product goals, and market trends.
• Conduct content audits and analyze user feedback to inform strategy.
• Collaborate with Design Lead, Designers, Copywriters, and Product Managers to integrate content into product roadmaps.
• Ensure content aligns with best practices for brand voice and accessibility.
• Develop content strategies across the Go365 brand.
• Maintain content guidelines and style guides.
• Write and edit high-quality and engaging customer-facing content that aligns with brand voice, legal, and accessibility requirements.
• Work with designers, developers, and product managers to ensure seamless content integration.
• Maintain existing copy decks and create new copy decks as necessary.
• Submit and track content through the mandatory Corporate and Legal Review processes.

Requirements

• Bachelor's degree in Advertising, Journalism, Marketing, Communications or related field.
• 5 or more years of copywriting experience.
• Strategic thought leader with the ability to transform business needs into compelling consumer language.
• Deep understanding and experience in consumer communications.
• Intellectual writing approach, ability to translate strategy and business needs into appropriate language solutions.

Nice-to-haves

• Healthcare experience
• Experience writing for digital products

Benefits

• Paid time off
• 401(k) retirement savings plan
• Employee assistance program
• Business travel and accident insurance