Senior Copywriter

Publicis Groupe - Philadelphia, PA

Full-time - Mid Level

Hybrid - Philadelphia, PA

Professional, Scientific, and Technical Services

About the position

The Senior Copywriter at Digitas Health will manage visual materials for integrated, cross-channel programs, including large web programs, online advertising, and digital marketing. This role requires collaboration with creative team members to ensure consistency in brand and copy directions while contributing to brainstorming and creative brief development. The position is hybrid, requiring three days in-office each week.

Responsibilities

• Collaborate with creative team members to determine concept, brand, and copy directions.
• Ensure copy tone and style are consistent with brand and style guidelines.
• Work with project teams to understand goals and audience demographics.
• Translate concepts into messages.
• Contribute to brainstorming and creative brief development.
• Evaluate the work of Copywriters and Associates to ensure relevance components are used.
• Utilize components of relevance in every program worked on.
• Check agreement of relevance and report misalignment to the ACD.

Requirements

• Four year degree
• 5-7 years experience
• Creative agency experience
• Experience with marketing and advertising principles
• Experience with large cross-channel or direct marketing programs across mediums
• Experience with online and offline media
• Open to travel

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental leave
• Family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off