Senior Copywriter

Ideal Image Development Corporation - Tampa, FL

Full-time - Senior

Tampa, FL

Personal and Laundry Services

About the position

The Senior Copywriter at Ideal Image plays a crucial role in shaping the brand's voice and messaging across various channels. This position is responsible for executing and updating key messaging, ensuring consistency and clarity in communication, and collaborating with multiple teams to create impactful content that resonates with the audience. The role requires a deep understanding of the beauty and aesthetics industry, along with the ability to adapt to the fast-paced digital landscape.

Responsibilities

• Execute (and update) key messaging across all channels including site, paid social, organic social, email, direct mail, blog, SMS, app and microsite
• Identify best practices, trends, and fresh content ideas to drive performance on key digital, organic, and paid social channels
• Support Marketing Team in creating impactful, on-brand messaging across all brand touchpoints
• Partner with design, marketing, medical, sales and human resources to develop and align on copy for all brand touchpoints
• Develop and execute copy for all campaigns throughout the calendar year, including brand campaigns, product launch campaigns, brand collaborations/partnerships, and special projects
• Proofread service and product copy across all touchpoints (Marketing/Corporate/Medical as needed)
• Ability to meet tight deadlines

Requirements

• Bachelors degree or equivalent working experience in a related field
• 8+ years as a copywriter, experience with similar scope of responsibilities
• Experience and passion for beauty, aesthetics, and the rapidly evolving digital landscape
• Experience writing copy in various digital channels (site, social, email, etc)
• Experience working in a startup or fast-paced environment is preferred
• Familiar with project management platforms like Wrike and Monday
• Exceptional grammar and proofreading skills
• Attention to detail is a must
• Impeccable organization and communication skills
• Experience working with an evolving brand voice