Senior Copywriter

Unclassified - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

About the position

The Senior Copywriter at Digitas Health will play a crucial role in managing visual materials for integrated, cross-channel marketing programs. This position involves collaborating with creative team members to develop concepts, ensuring consistency in copy tone and style, and evaluating the work of junior copywriters. The role requires a blend of creative and technical skills to enhance the performance of the team and deliver impactful marketing messages.

Responsibilities

• Collaborate with creative team members to determine concept, brand, and copy directions.
• Ensure copy tone and style are consistent with brand and style guidelines.
• Work with project teams to understand goals and audience demographics.
• Translate concepts into messages.
• Contribute to brainstorming and creative brief development.
• Evaluate the work of Copywriters and Associates to ensure relevance components are used.
• Utilize components of relevance in every program worked on.
• Check agreement of relevance and report misalignment to the ACD.

Requirements

• Four year degree
• 5-7 years experience
• Creative agency experience
• Experience with marketing and advertising principles
• Experience with large cross-channel or direct marketing programs across mediums
• Experience with online and offline media
• Open to travel

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental leave
• Family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off