Senior Customer Lifecycle Marketing Manager

About the position

We’re looking for a Senior Customer Lifecycle Marketing Manager to take full ownership of the customer journey post-signup—from onboarding to retention. As Owner continues to scale, we need someone who can bridge the gap between product, marketing, and customer success to orchestrate consistent, thoughtful, and scalable communication across the customer lifecycle. This role is critical to reducing churn, improving customer satisfaction, and accelerating time to value. You’ll bring a strong creative mindset with a product-marketing lens, and a knack for turning data, insight, and storytelling into impactful touchpoints. This role is 100% remote and can be based anywhere in the United States.

Responsibilities

• Take full ownership of post-signup customer lifecycle marketing, from onboarding to re-engagement and retention.
• Build and own a holistic customer communications strategy across multiple channels, ensuring consistency and alignment across Product, Customer Success, and Customer Onboarding.
• Lead initiatives to accelerate time-to-onboard, improve customer satisfaction, and reduce churn.
• Partner with CS to create high-quality reporting-style deliverables.
• Be a strong voice on copywriting, tone, and message clarity—ensuring that all messaging reflects the brand and meets the customer where they are.
• Build in Hubspot, and support automation across email, in-app popups, webinars, and more.
• Champion high-impact initiatives that help customers get value from Owner at scale.

Requirements

• 5+ years in Lifecycle Marketing or Product Marketing, ideally in a SaaS or tech-enabled environment.
• Proven experience building end-to-end customer journeys with a mix of creative and data-backed strategy.
• Ability to write and edit compelling copy, manage light design work, and uphold strong storytelling across touchpoints.
• Familiarity with HubSpot or similar platforms to build and deploy multi-channel programs.
• Strong collaborator who can partner across teams to align on messaging and customer experience.
• Experience working in or marketing to non-tech audiences at scale.
• Someone who has seen what great lifecycle marketing looks like, even if they haven’t owned it all before—and is ready to figure things out.
• A self-starter with a growth mindset—we’re hiring for trajectory, not just experience.

Benefits

• Estimated base salary range for this role is $140,000 - $160,000 USD.
• Generous pre-IPO equity package.
• Comprehensive health coverage.
• Work from anywhere (remote-first workplace).
• Unlimited PTO - plus extra fun perks!