Senior Demand Marketing Manager

About the position

Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure. We are looking for a strategic marketing expert to drive demand generation and pipeline growth through innovative, scalable campaigns. This role involves leading the strategy, development, and execution of global demand generation campaigns that drive pipeline growth, owning the end-to-end rollout of inbound and outbound marketing programs, and collaborating cross-functionally with Sales, Product Marketing, and Digital teams.

Responsibilities

• Leading the strategy, development, and execution of global demand generation campaigns that drive pipeline growth.
• Owning the end-to-end rollout of inbound and outbound marketing programs, including content, webinars, and paid digital strategies.
• Developing and refining audience segmentation, messaging, and targeting strategies to maximise engagement.
• Enabling regional marketing teams to tailor and launch high-performing campaigns in key markets.
• Defining and tracking success metrics, analysing campaign performance, and providing insights to optimise future programs.
• Collaborating cross-functionally with Sales, Product Marketing, and Digital teams to ensure seamless execution and alignment.

Requirements

• 5+ years of B2B marketing experience, ideally in demand generation or campaign management.
• Expertise in marketing automation, CRM, and sales tools (Marketo, Salesforce, Zoom Webinar, Salesloft, etc.).
• Strong project management skills with the ability to juggle multiple priorities and keep campaigns on track.
• A data-driven mindset, with the ability to analyse campaign performance and make strategic recommendations.
• A passion for team collaboration, working closely with sales and marketing stakeholders to drive revenue impact.

Nice-to-haves

• Experience in developer-first or cybersecurity marketing.
• Thrill out of tweaking campaigns to squeeze out that extra 1% in conversions.
• Love building and optimising campaign playbooks that scale across global teams.
• Ability to turn a simple idea into a multi-channel marketing masterpiece.
• Make campaign reports engaging enough to keep the sales team awake.
• Bring the right amount of humour to make meetings fun but still productive.

Benefits

• Flexible working hours, work-from-home allowances, in-office perks, and time off for learning and self-development.
• Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers.
• Health benefits, employee assistance plans, and annual wellness allowance.
• Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances.