Lee Company - Greensboro, NC
posted 24 days ago
Full-time - Mid Level
Greensboro, NC
10,001+ employees
Personal and Laundry Services
About the position
The Senior Digital Product Manager, CDP & Marketing Automations at Kontoor Brands will be responsible for developing and managing the global customer data program. This role involves collaborating with ecommerce and marketing teams to enhance capabilities and features that align with market segmentation strategies. The position requires expertise in customer data platforms and marketing automation, ensuring data hygiene and segment accuracy throughout the customer journey.
Responsibilities
- Develop and manage implementation of customer data platform (CDP) roadmap for North America and Europe
- Develop and manage implementation of email, SMS, Narvar order tracking, and browser messaging platform roadmap for North America and Europe
- Participate in agile development ceremonies and work with other digital operations team members to ensure consistent and accurate customer segments across all parts of digital ecosystem
- Serve as subject matter expert and provide first line business support for on CDP
- Work with brand marketing partners to facilitate the development of highly-targeted marketing campaigns
- Serve as subject matter expert on and provide first line business support for Salesforce Marketing Cloud (email and Mobile Connect)
- Develop and implement data cleansing, data hygiene, and data append processes
- Engage IT and vendor support teams as needed to provide business support
- In partnership with ecom business team and Loyalty Lead, develop, document, and maintain marketing automation and segmentation rules
- In partnership with ecom business team and Loyalty Lead, develop, document, and maintain customer scoring rules
Requirements
- Bachelor's degree in business related field preferred; MBA preferred
- 3-5 years of experience in a global product or platform manager role
- Experience in the Salesforce stack, including Salesforce Marketing Cloud and at least one CDP, ideally BlueConic
- Omnichannel Customer Relationship Management (CRM) experience
- Experience with email and SMS marketing platforms
- Experience with CRM platforms for omnichannel retail
- Experience as a global product manager or product owner in an agile ecommerce development program
- Knowledge of information architecture
- Proficiency in SQL
- Experience with cross-platform audience, segment, list management
- Vendor relationship management experience
- Familiarity with CDP, preferably BlueConic
- Experience with DSP, DMP, and other martech platforms that facilitate audience-based campaigns
- Knowledge of personalization platforms
Benefits
- Comprehensive benefit package
- Discounts on apparel
- Four weeks of Paid Parental Leave for eligible employees
- Flexible Fridays
- Tuition reimbursement
