About the position
This Senior Digital Marketing Manager (DMM) will develop and execute a best-in-class digital patient marketing program in support of the growth of our TheraSphere business. This will include close collaboration with product marketing, activation and strategy partners, deploying a comprehensive digital strategy to educate and engage patients and caregivers, moving them through the funnel from awareness to action. This DMM must be comfortable working in a fast-paced and entrepreneurial environment, wearing many hats as the team looks to conduct research, deploy pilot programs, measure results, refine and optimize tactics. This DMM is not hung up on swim lanes, and will dive-in and take accountability to help the team where needed to ensure critical initiatives move forward. Responsibilities include development and execution of a comprehensive digital strategy, including web strategies, digital media plans, automation, data and list management and KPI development and reporting. This DMM must be prepared to innovate, demonstrating agility and resilience as we engage patients at scale.
Responsibilities
- Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels.
- Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences.
- Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey.
- Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports.
- Regularly monitor analytics for campaigns and digital channels, collaborating with corporate and division analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership.
- Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation.
- Influence various functions and levels within the organization through strong interpersonal communication, written, and presentation skills.
- Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in.
- Collaborate closely with key stakeholders, including Product Marketing Teams, Activation Teams, Automation Managers, Social Media Strategists, Paid Media Partners, and Digital Production Teams.
Requirements
- Bachelor's degree in a relevant field, with a strong preference for marketing.
- Minimum of 5 years of experience in marketing, communications, and/or digital marketing within a strong preference for experience with DTC/DTP digital marketing within a large, complex organization (healthcare, device or pharma).
- Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs.
- Proficiency in Google Analytics and data visualization tools such as Tableau.
- Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies.
- Ability to work effectively as part of a regionally diverse team in a fast-paced environment.
- Willingness to travel up to 10% based on business needs.
Nice-to-haves
- MBA or advanced degree in a related field.
- Experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud, as well as Adobe Experience Manager.
- Ability to challenge the status quo and identify opportunities for innovation.
Benefits
- Relocation assistance is not available for this position at this time.
- Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
