Senior Digital Marketing Manager

About the position

As our Senior Digital Marketing Manager, you’ll drive digital acquisition and growth across our B2C and B2B segments. You'll own a holistic growth strategy spanning online marketing, lead generation, sales enablement, and strategic partnerships. This role combines strategic vision with hands-on execution—perfect for someone passionate about fintech and crypto with a proven track record in driving user and revenue growth.

Responsibilities

• Own Growth Strategy: Lead growth initiatives across consumer and enterprise segments, driving user adoption and enterprise lead generation.
• B2C Customer Acquisition: Execute multi-channel marketing campaigns (paid media, SEO, email, referrals) to maximize consumer user growth.
• B2B Demand Generation: Implement targeted campaigns, content marketing, webinars, and ABM strategies to generate leads for Coinme Enterprise.
• Sales Enablement & Partnerships: Support the sales team with compelling collateral, nurture leads, optimize sales funnels, and establish strategic partnerships.
• Digital Optimization & Experimentation: Manage digital marketing channels, optimize conversion funnels through A/B testing, and oversee CAC:LTV metrics.
• Growth Analytics & Reporting: Define and track KPIs, leveraging analytics tools to provide actionable insights and performance reports.
• Cross-Functional Collaboration: Coordinate with Product, Compliance, and Sales teams to align growth objectives and optimize user experiences.
• Team & Resource Management: Build and mentor the growth marketing team and manage external partners or agencies as needed.

Requirements

• 6+ years in growth or digital marketing in fintech or crypto, ideally with experience in both B2B and B2C growth.
• Proven track record in digital customer acquisition and B2B lead generation.
• Hands-on experience managing multi-channel digital marketing campaigns.
• Strong analytical mindset, data-driven decision-making, and proficiency in analytics tools.
• Demonstrated ability in sales enablement, content marketing, and strategic partnerships.
• Excellent collaboration, communication, and project management skills.
• Entrepreneurial spirit; adaptable, experimental, and results-driven.
• Genuine passion for crypto, fintech, and driving financial innovation.

Benefits

• Competitive Compensation: $140,000 - $160,000 plus bonus and equity.
• Comprehensive Benefits: Full health, dental, vision coverage, 401k, performance bonuses, and home office stipend.
• Remote-First Culture: Flexible, outcome-focused environment.
• Collaborative Team: Join talented colleagues passionate about crypto and financial innovation.