About the position
Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 31,000 team members in over 450 locations worldwide are vital to making our company stronger. Your Opportunity Are you ready to wake up every day feeling inspired, excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here. Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we're committed to providing each employee with the support and flexibility they need to thrive. Working in close partnership with Marketing, Communications & PR (MCPR) colleagues and Stantec's architects, engineers, and scientists (i.e., "practitioners") across the Northeast region, the Digital Marketing Specialist (DMS) develops and implements multi-platform content strategies for publishing on Stantec's digital and social media platforms. The DMS's time will be spent on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow/conference, client events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements. If you have experience in the digital marketing and content creation world and love to develop compelling stories, this role is for you.
Responsibilities
- Translating complex ideas into dynamic, engaging, and on-brand ideas
- Provide a deep understanding of digital marketing and building brand awareness
- Partner with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive demand generation and top-of-the-funnel brand awareness
- Ensure that key strategic and brand messages and Stantec's voice are consistent and communicated effectively to target audiences
- Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team
- Work in close partnership with SEO, visual communications, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign
- Tag and title content with an understanding of how keywords impact natural search traffic and rankings via optimized content
- Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process
- Measure and report performance of campaigns (beyond vanity metrics) and assess against goals
- Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership
- Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications
- Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies
- Align promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & Public Relations plans
- Recommend digital strategies to support events, webinars, conferences, and tradeshows
- Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways
- Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our presence and engage with participants; curate content to customize the tradeshow virtual booth template
Requirements
- Creative, strategic thinker
- Detail-oriented and organized, with exceptional prioritization skills
- Ability to effectively balance multiple priorities
- Strong project management skills
- Fundamental understanding of the digital marketing landscape
- Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language
- Proven ability to create content that positively impacts brand and business objectives
- Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot, and/or Hootsuite
- Highly proficient with digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, SEO tools, Microsoft PowerBI, and others
- Proven ability to use digital marketing data to inform digital strategy and tactics
- Experience hosting webinars and digital events on commonly used platforms, such as Teams, GoTo, etc.
- Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously
- Experience presenting content and analytics to teams, including senior leaders
- Familiarity with photography and video production is considered an asset
Benefits
- Medical, dental, and vision plans
- Wellness program
- Health saving accounts
- Flexible spending accounts
- 401(k) plan
- Employee stock purchase program
- Life and accidental death & dismemberment (AD&D) insurance
- Short-term/long-term disability plans
- Emergency travel benefits
- Tuition reimbursement
- Professional membership fee coverage
- Paid family leave
- Ten paid holidays in each calendar year
- Accrue vacation between 10 and 20 days per year
- Eligible for paid sick leave
