Senior Digital Operations Manager (Cannabis Industry)

Blaze.Nyc-posted about 1 year ago

$75,000 - $75,000/Yr

Full-time • Mid Level

Remote • Los Angeles, CA

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The Senior Digital Operations Manager will play a crucial role in managing and optimizing digital platforms for a leading company in the cannabis industry. This position focuses on enhancing online presence through high-performance websites and seamless integration of marketing platforms, ensuring compliance with industry regulations while driving user engagement and operational efficiency.

Oversee the development and maintenance of high-performance, responsive websites.
Supervise remote talent to ensure site functionality, uptime, and security, implementing best practices to prevent downtime and data protection.
Collaborate with design and product teams to enhance UX/UI, ensuring it is accessible, compliant, and optimized for customer engagement.
Regularly perform site audits and troubleshooting, with the agility to address issues promptly.
Oversee the integration and directly manage marketing platforms, including CRM, e-commerce, email marketing, and analytics tools, for a streamlined customer journey.
Work with internal teams to execute data-driven strategies for digital campaigns and customer acquisition.
Ensure all platforms function cohesively to support business goals, from lead generation to post-purchase customer experiences.
Implement and manage tracking and analytics to gather actionable insights on performance, user behavior, and trends.
Develop solutions that meet cannabis-specific regulatory requirements, including age-gating, content restrictions, and geographical limitations.
Stay updated on industry regulations and ensure digital channels comply with all state and federal guidelines.
Lead technical initiatives and projects related to digital strategy, providing recommendations for tech stack improvements and scaling operations.
Collaborate with cross-functional teams, including marketing, sales, and product, to translate business objectives into functional, scalable solutions.
Document technical processes and best practices, building a foundation for future tech development and integration.
Utilize data and user insights to drive strategy, optimize digital content, and recommend enhancements for improved engagement.
Test and iterate on web pages, digital ads, and email templates to improve conversion rates and align with business KPIs.
Identify emerging trends and tools in the cannabis and digital tech spaces, proposing relevant updates to stay ahead of competitors.

Bachelor's degree in Computer Science, Information Technology, Digital Marketing, or related field.
Minimum of 5 years of experience in digital operations, web development, or technology consulting, ideally within e-commerce or highly regulated industries.
Proficiency in web development languages (HTML, CSS, JavaScript), CMS platforms (e.g., WordPress, Shopify), and familiarity with integrating CRM, analytics, and email marketing tools.
Experience working within regulated environments is highly preferred.
Proven ability to lead digital projects, manage timelines, and communicate effectively with both technical and non-technical stakeholders.
Strong problem-solving skills and a data-driven mindset with experience using analytics tools (Google Analytics, HubSpot, etc.) to optimize performance.

Experience in the cannabis industry or knowledge of cannabis regulations is a strong plus.
Interest or experience in the cannabis industry with a desire to stay informed on industry trends and customer expectations.

Competitive compensation package
Flexible working options, including hybrid remote work
Opportunities for growth and advancement in a high-impact industry
Health, dental, and vision benefits (After 6 month trial period)
Company-sponsored professional development and training

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