University of Pennsylvania - Philadelphia, PA
posted 6 months ago
The Senior Director of Revenue (SDR) in Wharton Executive Education (WEE) will work closely with the Vice Dean and the Managing Directors (MDs) of Open Enrollment, Custom, and Online programming to develop a vision and provide leadership for division-wide efforts to grow WEE's revenue, partnerships, clients, and learners. The SDR will be critical in integrating and fostering organizational alignment across business units to achieve these plans. Reporting directly to the Vice Dean, the SDR will partner closely with the MDs and the Senior Director of Marketing to create and execute effective sales and marketing strategies that position Wharton as a global leader in executive education and to acquire, engage, and retain executive learners. The SDR will develop a deep understanding of how WEE succeeds and offer insights, strategic recommendations, and executional leadership to enhance that success. This role will help the MDs manage the global sales team to drive business growth across all business units and customer segments, ensuring consistent alignment of WEE's business development groups. These groups will maintain direct reporting to their relevant Managing Director but will also have dotted reporting lines to the SDR. In collaboration with the Senior Director of Marketing, the SDR will ensure that sales and marketing are aligned, coordinated, and effectively communicating to hit key revenue and growth targets, attracting and converting leads and repeat business to drive WEE's success. The SDR will develop and execute outbound sales strategies in support of the division goals and will establish systems of measurement and KPIs to improve effectiveness. Additionally, the SDR will monitor and improve inbound sales strategy and execution. The SDR will foster a holistic view of the WEE learner journey and develop strategies to optimize end-to-end customer experiences and the customer lifecycle. This role will help build and foster creative teams committed to a culture of innovation, monitor the revenue pipeline and leads, and identify new systems, structures, and ways of working that enhance WEE's success. The SDR will oversee sales data analytics, ensuring accurate and actionable insights for revenue growth, and will have one direct report, the Client Operations Analyst, responsible for data analytics and initial inbound Custom lead contact and qualifying.