Senior Event Audience Marketing Manager

$104,000 - $114,400/Yr

Focuskpi - Austin, TX

Full-time - Senior

Remote - Austin, TX

Professional, Scientific, and Technical Services

About the position

The Senior Event Audience Marketing Manager will lead audience acquisition, marketing communications, and campaign strategy for the client's strategic programs and events. This role requires a strategic thinker who can collaborate across various teams to execute effective marketing plans that drive event attendance and engagement.

Responsibilities

• Develop the marketing strategy for core event programs, including audience segmentation and campaign timelines.
• Collaborate with Global Events, Creative, Web, Content, and Product marketing teams to build and execute audience acquisition campaigns.
• Drive audience acquisition through various channels including email, social media, paid advertising, and web personalization.
• Act as the 'CMO' for assigned programs, optimizing acquisition efforts to meet event objectives.
• Review campaign performance data and optimize strategies mid-flight based on findings.
• Coordinate with Client Design on the development of design assets for campaigns.
• Develop copy for emails, website content, and social media posts.
• Deliver end-to-end campaign performance reporting and analytics.
• Manage project timelines and Jira ticket management for event marketing efforts.
• Cultivate relationships with key internal stakeholders and external partners.

Requirements

• 8+ years of event audience acquisition or demand generation experience, preferably in tech enterprise events.
• Project management expertise, including experience with virtual teams.
• Event marketing/operations or field marketing experience, preferably in tech.
• Strong presentation skills and experience working with Jira and Confluence.
• Data-driven and highly analytical with experience in email and social media marketing.
• Excellent communication skills with peers and leaders.
• Experience creating and managing a multi-channel integrated marketing campaign calendar.
• Ability to use automation to improve processes and productivity.
• Superb prioritization skills and ability to delegate work across virtual teams.
• Ability to multitask and lead multiple tasks simultaneously.
• Desire to enhance marketing efforts with new ideas and strategies.
• Excellent attention to detail and adaptability to changes.

Nice-to-haves

• Experience using Slack and GSuite (Google Calendar, Slides, Sheets, Docs).

Benefits

• Remote work flexibility.
• Competitive pay range of $50/hr to $55/hr.
• 12-month contract duration.