Senior Events Marketing Manager - New York

$135,000 - $185,000/Yr

Adyen - San Francisco, CA

Full-time - Senior

Remote - San Francisco, CA

Publishing Industries

About the position

The Senior Events Marketing Manager at Adyen is responsible for developing and executing integrated event strategies that drive sales opportunities for the Platforms business line. This role requires a data-driven approach and the ability to manage various event formats, ensuring alignment with marketing and sales teams to achieve revenue goals. The position involves overseeing event logistics, creating marketing campaigns, and analyzing event performance to optimize future initiatives.

Responsibilities

• Propose and implement a range of event formats and strategies that drive sales accepted opportunities in collaboration with local and global acquisition marketing teams.
• Research new events and formats while analyzing past performance to contribute to the North America annual marketing plan in collaboration with demand generation, partnerships, product marketing, and PR.
• Oversee all aspects of event logistics, including goal setting, timelines, budgets, vendor management, and on-site coordination, ensuring all events are executed flawlessly.
• Develop and execute pre-event, during-event, and post-event marketing campaigns in collaboration with Marketing counterparts to drive attendance, engagement, and conversion.
• Collaborate with the creative team to develop compelling event content, presentations, and promotional materials, ensuring consistent messaging across all event touchpoints.
• Work closely with commercial teams (Sales, SDR, Account Management, Partnerships) to ensure alignment on event objectives and goals, providing regular updates throughout the planning and execution phases.
• Gather quantitative and qualitative feedback from internal and external stakeholders, tracking and reporting on event performance, including attendee engagement, lead generation, budget, and ROI.
• Stay up-to-date with industry trends and the actions of competitors in event marketing, technology, and experiential marketing.

Requirements

• Minimum 8 years in an events marketing role with a focus on acquiring new customers.
• B2B marketing experience and comfort with complex buying committees are required.
• Proven track record in managing events of various sizes from large-scale events, including trade shows, conferences, and experiential activations, to smaller bespoke experiences.
• Strong understanding of SaaS and/or Payments industries.
• Proven ability to create enterprise-focused event experiences that generate high-quality leads.
• Salesforce and Marketo (or equivalent platforms) required.
• Experience with Figma, Contentful, Jifflenow, and/or Cvent a plus.
• Balances delivering innovative and engaging event experiences with being data-driven.
• Balances strategic planning with hands-on execution and optimization.
• A proactive, self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs.
• Fluent spoken and written English is a requirement.

Nice-to-haves

• Experience with Figma, Contentful, Jifflenow, and/or Cvent.

Benefits

• Annual base salary range of $135,000 - $185,000.
• Diversity, Equity, and Inclusion commitments.
• Flexible working arrangements.