Senior Growth Marketing Manager

About the position

MaintainX is the world's leading mobile-first workflow management platform for industrial and frontline workers. We power operational excellence for 10,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Michaels, and Shell. We're experiencing explosive growth and rapidly expanding across industries as more enterprises recognize the power of digital transformation for their frontline operations. Our team is scaling rapidly to meet surging demand, and we're looking for exceptional talent to help drive our next phase of hypergrowth. We've raised $104 million in venture capital following a recent Series C funding round led by Bain Capital Ventures, Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as CEO's from GE, Twilio, Toast and PagerDuty. We're looking for a highly quantitative and self-motivated Senior Growth Marketing Manager to lead our experimental marketing initiatives—creating our testing strategy, discovering new channels, managing a test budget, and scaling what works. This role combines strategic leadership with hands-on experimentation, perfect for someone who can both develop the roadmap and execute the experiments that drive customer acquisition. Reporting to the Director of Paid Acquisition, you'll be a key member of our Demand Gen team and pave the path for innovative customer acquisition strategies that fuel our expansion. This role is remote in Canada or USA.

Responsibilities

• Effectively manage a growing channel testing budget, applying rigorous quantitative analysis to optimize performance and maximize return on spend.
• Develop and own our digital and offline channel experimentation roadmap. You’ll build scalable testing frameworks and processes that power rapid and effective experimentation.
• Analyze both quantitative and qualitative data to identify and prioritize the highest-impact experiments. You’ll design hypothesis-driven experiments with clear success metrics and testing parameters.
• Leverage AI tools to drive creative testing, strategic automation, and campaign optimization. You'll balance automation with human insight to maximize campaign performance.
• Partner cross-functionally with Brand, Creative, and Product Marketing teams to develop and execute effective experiments. You’ll work closely with partners across the entire organization to drive successful campaigns and programs.
• Own communication of experimental results and insights to key stakeholders. You'll develop compelling narratives around your findings and provide clear recommendations for scaling successful initiatives.

Requirements

• 4-year undergraduate degree (quantitative field of study strongly preferred)
• 4–7 years of experience in growth marketing/performance marketing, with demonstrated success in channel experimentation and scaling customer acquisition.
• Experience managing $1M+ performance marketing budgets.
• Deep analytical mindset with proven experience using both quantitative and qualitative data to drive decision-making and tell compelling stories.
• Strong track record of managing complex experiments and testing programs, with ability to build and scale net new customer acquisition channels through incremental testing and optimization.
• Entrepreneurial mindset with a strong bias for action—you thrive in ambiguous situations and are driven by quantitative results.
• Excellent project management skills with proven ability to deliver campaigns on time, on budget, and within scope.
• Strong cross-functional collaboration skills and ability to influence stakeholders across different levels of the organization.
• Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g. Data Studio, Google Analytics, Salesforce, Tableau).
• Experience leveraging AI to drive testing, optimization, and automation that drive customer acquisition.
• Self-driven with a natural curiosity for discovering new growth opportunities—you're at the forefront of the latest technologies and developments.

Benefits

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO.