Senior Growth Marketing Manager

About the position

As the Growth Marketing Manager, North America, you will own and drive Earnix's omni-channel campaign initiatives to engage new and existing prospects to grow, improve and accelerate our pipeline. Reporting to the Global Growth Marketing Leader, you will build a strategic framework of integrated campaigns focusing on large and mid-sized Carriers executed with strong attention to detail.

Responsibilities

• Create, execute, and optimize ongoing and custom Account-Based Marketing (ABM) campaigns.
• Develop a segmented and persona-based approach to deliver highly personalized engagements at scale.
• Discover and capitalize on new and innovative ways to reach relevant prospects at the right time with the right message.
• Collaborate closely with Sales, Product, and other Marketing teams to ensure a cohesive and effective go-to-market strategy.
• Maintain a relentless focus on pipeline growth and continuous improvement.

Requirements

• Proven experience in designing and implementing a strategic growth agenda to drive demand and pipeline growth.
• Proficiency with modern MarTech tools and platforms, including Hubspot, Salesforce (SF), Google Analytics 4 (GA4), and intent-based platforms like 6sense or Demandbase.
• Direct experience utilizing Gen AI tools like ChatGPT and Writer to boost marketing efficiency.
• Strong problem-solving and project prioritization skills.
• Ability to work effectively with cross-functional teams.
• Robust technical and analytical capabilities.
• Experience in a global organization, with an understanding of regional business nuances.

Nice-to-haves

• Having a 'founder's mindset,' a focus on innovation, and the ability to communicate with honesty, candor, and respect.
• Focusing on the art of the possible.
• Collaborating seamlessly with colleagues across the company.
• Being resourceful and creative.
• Acting with empathy.

Benefits

• Competitive benefits with an all-for-one mentality.
• Opportunity to work in a successful, fast moving, mission-driven company.
• Autonomy and growth opportunities.
• Collaboration with other creative and enthusiastic team members.