Senior Manager- B2B Marketing Strategy

$80,000 - $155,000/Yr

American Express - New York, NY

Full-time - Senior

New York, NY

Credit Intermediation and Related Activities

About the position

The Senior Manager- B2B Marketing Strategy at American Express is responsible for leading the development and execution of B2B marketing strategies that drive high-value commercial leads for the GCS Sales teams. This role involves collaborating with multiple partners to implement full funnel demand generation strategies, sales enablement initiatives, and enhancing existing marketing tools. The position requires a strong interest in B2B marketing and the ability to build effective relationships with external partners to achieve financial goals.

Responsibilities

• Launch new B2B marketing strategies that deliver against both American Express and partner goals.
• Lead multiple partners and multiple workstreams with different priority levels, timelines and strategic dynamics.
• Collaborate with US SME Sales, Large Market Sales, GCS leaders and external partners to develop strategies to improve the potential of these programs and deliver against our financial goals.
• Work with cross-functional partners to launch new tools, while also enhancing existing platforms and infrastructures to support sales opportunities.
• Advance partner communication strategies that support demand generation initiatives.

Requirements

• Expertise in B2B Marketing and working with a sales team.
• Experience launching demand generation and sales enablement marketing strategies, and scaling them.
• Proven affinity for working effectively with cross-functional teams with shared goals.
• Strong analytical skills: the ability to draw actionable outcomes from large sets of complex, performance data.
• Strong communicator with demonstrable ability to influence without authority.

Nice-to-haves

• Natural affinity for building trust based, lasting relationships inside and outside of your home company.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities