Senior Manager, B2B Retention Marketing

Doordash - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Couriers and Messengers

About the position

The Senior Manager of B2B Retention Marketing at DoorDash will lead a team focused on enhancing marketing communications with Merchants through owned channels. This role is pivotal in providing education, information, and tools to empower Merchants' success on the DoorDash platform. The manager will develop strategic marketing plans, oversee campaigns, and collaborate with cross-functional teams to ensure a cohesive Merchant journey, ultimately driving retention and engagement.

Responsibilities

• Lead the development of annual and quarterly B2B marketing plans to meet business targets.
• Define and own priority KPIs, analyzing Merchant dynamics and responding appropriately.
• Oversee all owned channel marketing campaigns across the B2B lifecycle and product suite.
• Serve as a strategic partner to B2B business leads across various departments.
• Provide structure and coaching for a team of B2B marketers to achieve retention and engagement goals.
• Advance the infrastructure for B2B marketing, optimizing technical platforms and campaign measurement.

Requirements

• 8+ years of experience in B2B marketing, engagement, or operations with 5+ years managing teams.
• Proven track record of developing profitable B2B retention marketing programs.
• Strong analytical skills to translate data into hypotheses and strategies.
• Experience with CRM technology and Marketing Automation platforms.
• Ability to work independently and build strong internal relationships.
• Passion for customer experience and delivering value to customers.
• Ability to think and perform both tactically and strategically.
• Bachelor's Degree; Master's degree is a plus.

Nice-to-haves

• Experience in a fast-paced, high-growth environment.
• Familiarity with marketing technology and analytics tools.

Benefits

• 401(k) plan with employer match
• Paid time off
• Paid parental leave
• Wellness benefits
• Paid holidays
• Medical, dental, and vision benefits
• Disability and basic life insurance
• Family-forming assistance
• Commuter benefit match
• Mental health program