Senior Manager, B2B Retention Marketing

$136,000 - $200,000/Yr

Doordash - Atlanta, GA

Full-time - Senior

Atlanta, GA

Couriers and Messengers

About the position

As the Senior Manager of Retention Marketing for B2B at DoorDash, you will lead a team focused on enhancing marketing communications with Merchants through owned channels. Your role is pivotal in providing education, information, and tools that empower Merchants' success on the DoorDash platform. You will collaborate with cross-functional teams to develop and execute marketing strategies that deepen Merchant relationships and support their long-term success.

Responsibilities

• Lead the development of annual and quarterly B2B marketing plans to maximize incremental gains and meet business targets.
• Define and own priority KPIs, analyzing Merchant dynamics and responding appropriately.
• Oversee all owned channel marketing campaigns across the B2B lifecycle, ensuring a cohesive Merchant journey.
• Serve as a strategic partner to B2B business leads across various departments.
• Provide structure and coaching for a team of B2B marketers to achieve retention and engagement goals.
• Advance the infrastructure for B2B marketing, optimizing technical platforms and campaign measurement practices.

Requirements

• 8+ years of experience in B2B marketing, engagement, or operations with 5+ years managing high-performing teams.
• A results-oriented mentality with a track record of developing profitable B2B retention marketing programs.
• Strong analytical skills to translate large data sets into actionable strategies.
• Experience with CRM technology, including Marketing Automation platforms and CRM tools.
• Ability to work independently while building strong internal relationships.
• Passion for customer experience and delivering incremental value to customers.
• Ability to think and perform both tactically and strategically.
• Ability to pivot readily and react to real-time data.
• Bachelor's Degree; Master's degree is a plus.

Benefits

• 401(k) plan with employer match
• Paid time off
• Paid parental leave
• Wellness benefits
• Paid holidays
• Medical benefits
• Dental benefits
• Vision benefits
• Disability insurance
• Basic life insurance
• Family-forming assistance
• Commuter benefit match
• Mental health program