Senior Manager, Brand Activation - PPD (Redken, L'Oréal Professionnel & Biolage)

About the position

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oréal Professionnel, Pulp Riot, Redken, Matrix, Biolage, Mizani and Pureology. We are looking for an industry expert and marketing storyteller to join our PPD sales team as the Sr Manager of Brand Activation for PPD Commercial Sales. The Sr Manager Brand Activation will be responsible for supporting Redken, L'Oréal Professionnel & Biolage. They will help to execute the strategy and planning for this department. They will help to translate PPD marketing big bets into in salon animations via annual salon promotional calendars, in salon merchandising, and in salon support resources for the salon channel for retail and professional services.

Responsibilities

• Planning and execution of salon support resources, tools and programs based on PPD initiatives, business needs and KPI's to support PPD Business Development, SalonCentric & State RDA teams, our salons and stylists.
• Partners with brand marketing, brand operations, field training, learning & development and sales teams to understand brand priorities and strategies.
• Develops resources that support how key initiatives will come to life in salons.
• Accountable for the creation of in-salon animations and promotions from inception to fruition for the division.
• Develops the creative and sales support materials to support in salon animations, sell in conversations and joint business plans.
• Provides feedback on the brand promotion strategies to ensure purchase requirements and added value offers are relevant to salons.
• Brings feedback from distributors and salons/stylists to marketing teams.
• Leverages partnership with Summit Salon Business Center to deploy best practices at scale within PPD salons.
• Presents in salon animations, promotions and incentives to distributors and salon partners.
• Manages internal and external libraries and content calendars.
• Regularly communicates with Distributor Field Training Teams to support sales partner needs.

Requirements

• 4-year college degree or equivalent professional experience.
• Professional Products/salon background with 7+ years of experience working in a sales, marketing, or category management capacity.
• Ability to travel up to 15% of time.
• Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc.).
• Ability to write effective copy is a necessity, graphic design capabilities a plus.

Benefits

• Salary Range: $117,400- $167,300.
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan).
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home).
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!).
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance).
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!).
• Employee Resource Groups (Think Tanks and Innovation Squads).
• Access to Mental Health & Wellness Programs.