Senior Manager, Brand and Mobile Product Marketing

About the position

As a Senior Brand and Product Marketing Manager for WB Games, you will lead the Product Marketing and Marketing Strategy efforts for one of WBD's top games or franchises. You will develop go-to-market strategies and drive collaboration across internal teams and external partners to achieve business goals. In close partnership with game studios, as well as Growth leaders across User Acquisition, Marketing Creative, Market Research, Data Science, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement.

Responsibilities

• Own and deliver the marketing strategy for your title or franchise.
• Align strategy with financial plans, product roadmaps and audience insights to launch new games and scale existing in-market titles.
• Drive Marketability validation and optimization for WB games from incubation to launch and throughout their lifecycle.
• Serve as the cross-functional game lead for the wider WB Games publishing team.
• Build relationships with leaders focused on your titles including, User Acquisition, Marketing Creative, Data Science, Franchise, Communications, Community/Social and Platform Marketing to meet a common goal.
• Create data-driven marketing strategies to capture target audiences and increase market share.
• Build 'test-measure-learn' into all campaign strategies to connect activations to measurable results and goals.
• Collaborate with Finance and studio to build financial models and business cases for marketing campaigns.
• Develop a framework for omni-channel go to market campaigns that expand the reach of our products and live services.
• Conduct market research of the mobile games market as well as for new and existing WBD titles and apply these insights to Marketing's strategies and campaigns.
• Collaborate with studio to develop roadmaps that align with acquisition, engagement and growth strategies.
• Partner with Studio and Creative to inform our creative strategy and produce key assets.
• Guide the development of visuals, messaging, and content that bring the brand story to life across all platforms.

Requirements

• Knowledge of and or deep passion for mobile gaming.
• Bachelor's Degree or equivalent in business or related field.
• MBA Preferred.
• 5+ years of experience in mobile marketing, product marketing, or brand marketing.
• Analytical marketer who can translate data into actionable insights.
• Experience managing a cross-functional team.
• Strong project management skills.
• Proven team leader with people/agency management experience.
• Passion for gaming and understanding of current industry trends.
• Excellent analytical, verbal, and written skills.

Benefits

• Health insurance coverage.
• Employee wellness program.
• Life and disability insurance.
• Retirement savings plan.
• Paid holidays and sick time.
• Vacation.