About the position
By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide. We are seeking an experienced and dynamic Senior Manager- Brand Marketing to lead our brand strategy and execution efforts to support Bio-Techne's portfolio of life sciences solutions. In this critical role, you will lead cross-functional initiatives to develop and execute brand marketing strategies that drive brand awareness, customer engagement and loyalty. Working closely with multiple stakeholders, you will develop and implement brand messaging, positioning and lead the creative execution of brand programs across all marketing channels. This role requires a visionary and inspirational leader where creative and analytical thinking comes naturally, and is able to translate customer insights into actionable brand marketing strategies and impactful execution.
Responsibilities
- Develop and execute brand marketing strategies that achieve business objectives and drive brand awareness, demand, engagement and loyalty
- Develop brand messaging and positioning across a broad range of portfolios aligned with corporate brand strategy
- Lead and collaborate with cross-functional teams including product management, product marketing, sales, creative services, and analytics to develop and execute marketing campaigns
- Conduct market research and gather insights to track brand performance, customer needs, and market trends
- Develop compelling brand-level content to drive engagement
- Manage marketing budget and measure the performance of marketing campaigns using key performance indicators (KPIs) to adjust strategies and programs for continuous improvement
- Identify and evaluate new marketing channels and technologies to stay ahead of industry trends and create new opportunities for growth
- Build and maintain relationships with customers, customer facing teams, internal stakeholders, and vendors to enhance the brand's visibility and reach
- Ensure consistency in brand messaging, look, and voice across all marketing channels and touchpoints
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field; or Biology, Biochemistry, Cell biology or related field
- 6+ years of experience in brand marketing, product marketing, market development or related field
- Experience within the life science industry, strongly preferred
Nice-to-haves
- Demonstrated experience in developing and executing brand marketing strategies across multiple channels such as web, digital marketing, social media and tradeshows
- Excellent communication and customer-centric story-telling skills along the customer journey
- Strong analytical skills with the ability to make data-driven decisions
- Ability to lead direct and cross-functional teams and work collaboratively across geographies
- Excellent communication, leadership, and project management skills, and adept at leading without direct authority
- Self-starter, motivator and influencer
Benefits
- Competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield
- 401k plans
- Employee stock purchase plan (ESPP)
- Health Saving Account (HSA)
- Flexible Spending Account (FSA)
- Dependent Care FSA
- Mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs
- Employee resource groups, volunteer paid time off, employee events, and charity drives
- Accrued leave policy with paid holidays, paid time off, and paid parental leave
- Culture of empowerment and innovation
