Senior Manager, Event Marketing

ATD American Society for Training and Development, Incorporated - Alexandria, VA

Full-time - Mid Level

Hybrid - Alexandria, VA

101-250 employees

About the position

The Senior Manager, Event Marketing at ATD Conferences plays a crucial role in enhancing the visibility and attendance of various talent development events. This position requires a blend of strategic marketing expertise, budget management, and collaboration with multiple teams to drive engagement and conversions for ATD's events, including the flagship International Conference & EXPO.

Responsibilities

• Work directly with the Director of Conferences and Events to devise compelling pricing and marketing strategies that increase event attendance.
• Set strategy, build relevant campaigns, and guide tactics for a broad portfolio of ATD Events that drive conversions.
• Stay informed on global talent development and HR industry audience trends to inform marketing plans.
• Drive global delegation engagement and event participation.
• Establish budgets for marketing spend and execute efforts within budget.
• Identify campaign themes, tactics, and channels, managing the timely execution of content creation and collateral materials.
• Collaborate with external vendors and partners to reach prospect audiences.
• Work in partnership with various internal teams to identify cross-promotion opportunities.
• Proactively manage and develop two direct reports.
• Contribute to cross-functional marketing team initiatives and develop analytics to monitor performance.

Requirements

• 7+ years of relevant experience in marketing products and services, with a focus on events preferred.
• Experience managing high-performing direct reports.
• Extensive digital marketing expertise in SEM and paid social.
• Expertise in product pricing and promotion.
• Knowledge of paid, earned, and owned media strategies.
• Expertise with marketing automation tools.
• Strong copywriting skills.
• Ability to communicate, inspire, and collaborate effectively.
• Proven track record of executing marketing strategies with quantifiable results.
• Creative problem-solving skills.

Nice-to-haves

• Experience in a hybrid work environment.
• Familiarity with the talent development industry.

Benefits

• Medical, dental, and vision benefits
• Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
• 403(b) plan with 6% company match and immediate vesting on employee contributions
• Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
• Flexible Spending and Health Savings accounts
• Free Headspace membership
• Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
• Tuition Assistance
• Wellness library and events (virtual and in-person)
• Life insurance
• Accident, critical illness, and hospital indemnity
• Company paid Teladoc visits
• Short- and long-term disability
• Pet insurance
• Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)