Be The Match - Minneapolis, MN
posted 24 days ago
Full-time - Mid Level
Remote - Minneapolis, MN
Ambulatory Health Care Services
About the position
The Senior Manager of Marketing and Digital Analytics is responsible for leading a team that provides actionable insights and data-driven recommendations to optimize marketing strategies. This role focuses on ensuring that marketing decisions are informed by data, enhancing customer engagement, and driving business growth. The position involves collaboration with cross-functional teams to develop strategies that advance digital analytics capabilities and integrate data across systems, fostering a data-driven marketing approach.
Responsibilities
- Lead and mentor a team of marketing and digital analytics professionals, fostering a culture of continuous learning and high performance.
- Develop and oversee the execution of a plan to advance marketing and digital analytics capabilities, ensuring continuous improvement and innovation.
- Oversee the development and implementation of standardized marketing and digital analytics processes, including campaign tracking, measurement, and reporting, to ensure consistency and accuracy across all efforts.
- Promote data literacy by educating teams on marketing analytics data, increasing understanding, and driving the adoption of self-service tools for more effective decision-making.
- Collaborate with cross-functional teams, including marketing, product, and digital teams, to integrate data insights into cohesive strategies that enhance customer engagement.
- Oversee the prioritization and overall workflow to ensure successful delivery of analytics work, including accurate and timely reporting of key performance indicators.
- Guide the team in analyzing marketing performance across various channels, helping them identify areas for optimization to improve return on investment (ROI) and overall effectiveness.
- Support the implementation and optimization of marketing technologies, such as Customer Data Platforms (CDPs) and automation tools, to streamline marketing operations.
- Partner with IT business intelligence and data governance to ensure data governance, data quality, and appropriate data integration for marketing analytics use cases.
- Maintain strong data governance practices, ensuring data integrity, security, and compliance with relevant regulations.
- Manage relationships and partner with third-party vendors, ensuring high-quality delivery of results.
Requirements
- Proven experience in marketing analytics and data-driven decision-making.
- Strong leadership skills with experience in managing and mentoring teams.
- Expertise in digital marketing strategies and analytics tools.
- Ability to collaborate effectively with cross-functional teams.
- Strong analytical skills with a focus on data interpretation and reporting.
- Experience with marketing technologies, including Customer Data Platforms (CDPs) and automation tools.
- Knowledge of data governance and compliance regulations.
Nice-to-haves
- Experience in the finance industry.
- Familiarity with advanced analytics techniques and tools.
- Strong communication skills to convey complex data insights to non-technical stakeholders.
Benefits
- Flexible work arrangements (remote or hybrid)
- Professional development opportunities
- Collaborative work environment
- Health and wellness programs
