Senior Manager, Marketing Optimization

About the position

The Marketing Optimization Sr. Manager plays a critical role in the implementation of new processes and technology and delivering value through continuous optimizations across process and technology. The Marketing optimization Sr. Manager monitors the business operations and identifies and designs solutions to enable marketing teams to deliver on strategy and goals through optimized processes and technology enablers.

Responsibilities

• React to business changes and develop and align marketing team to Quarterly, 1-Year, 3-Year roadmaps to deliver on marketing use cases and solve marketing problems.
• Optimize business process designs and frameworks to enable marketing teams to get their jobs done from the way that we strategically plan to the way we execute campaigns.
• Develop technology strategy focused on making technology work for each team’s specific business needs within the context of their processes and with the resources available.
• Use operational insights to develop strategies, priorities and roadmaps for areas to optimize.
• Act as a strategic partner to our 3rd party vendors responsible for contract negotiations and relationship management.

Requirements

• Must be 18 years of age or older.
• Must be legally permitted to work in the United States.
• Minimum of 8 years of work experience.
• Minimum of 4 years of leadership experience.

Nice-to-haves

• Experience leading process design, user flow creation, and technology implementation and management.
• Experience in change management best practices and execution.
• Deep knowledge in Marketing Technology including Content Management, Digital Asset Management, Orchestration, Activation, and DCO Data taxonomy, governance and metadata.