About the position
Walmart is where America comes to shop in-store and online and Walmart Connect (WMC) is a one of kind scaled solution to help advertisers and agencies connect with their customers wherever they shop - online or in store. As the WMC marketing team, we aim to reach and engage advertisers and agencies and show them the magic of Walmart Connect as a (retail) media platform and opportunity to build more meaningful connections with their customers/shoppers while increasing sales to eventually position Walmart Connect as a must-buy advertising and retail media platform. You will build Connect's core brand strategy and bringing it to life with a 360 integrated marketing plan through all touchpoints. A creative brand planner who can bring simplicity to complexity. Someone who can work with many WMC teams and own a piece of the puzzle in bringing our brand to the market. Someone who will help our brand breakthrough at high stakes moments (owned moments or known industry events). You are not only a strategist but also a master orchestrator who can integrate all different touch points with rigorous planning experience! A strategist who can work with creative agencies to help build custom programs and ideas to bring our brand to life. You are a collaborator who will cohesively partner with teammates, leaders, and internal partners in research, sales, comms, marketing, and other relevant teams. This role will report to the Director of Marketing Planning and Strategy. This is not a remote role. You would be required to spend the majority of the work week in either our San Bruno, CA or Hoboken, NJ office.
Responsibilities
- Develop a creative brand strategy and positioning rooted in core industry and target insights
- Develop a brand plan and lead our teams thinking to bring it to life across all touch points explaining our important moments vs our always-on touchpoints in a 360 fashion not only for the Brand and enterprise Marketing team but across all touchpoints our brand message is brought to life (social, sales, events, etc)
- Develop creative and out of the box ways to help our brand message breakthrough in the industry
- Partner with adjacent organizations (research, category insights, comms) to hold the line in the execution of the plan so that the Walmart Connect brand message gets translated into execution without compromise
- Develop agency creative briefs and lead agency projects
- Collaborate with Walmart Connect and Brand leadership to ensure all POVs are captured and assessed
- Monitor the effectiveness of in market activities
Requirements
- Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field
- Agency background with at least 3+ years, but 5+ years as a planner and strategist would be preferred
- Experienced in writing and communicating to persuade different audiences, including senior executives
- Analytical approach, ensuring all actions are data-driven and well-structured
- Experienced in finding solutions and defining a clear, insight-based path forward
Nice-to-haves
- Leading cross-functional projects
- Supervisory experience
- Masters: Business Administration
Benefits
- 401(k) match
- stock purchase plan
- paid maternity and parental leave
- PTO
- multiple health plans
- incentive awards for performance
- short-term and long-term disability
- company discounts
- Military Leave Pay
- adoption and surrogacy expense reimbursement
- Live Better U education benefit program
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