Senior Manager, SEO

About the position

The Senior SEO Manager will spearhead SEO strategies to improve organic visibility and capture high-intent traffic. You'll leverage data-driven insights, implement rigorous testing, and employ innovative methods to engage and convert users across awareness, consideration, and conversion stages of the buyer journey. This role will be hybrid to our Palo-Alto office.

Responsibilities

• Execute on our SEO strategy, re-evaluate and iterate to address: Content optimization for informational search terms used by target audience, such as industry trends, workforce strategies, and compliance updates.
• Content creation of e.g. detailed comparison pages, guides, and resources.
• Content enhancement e.g. for transactional pages, including demo request forms, pricing pages, and solution-specific landing pages.
• Conduct ongoing comprehensive keyword research to identify high-intent terms relevant to target audience.
• Edit all content for SEO optimizations that align by keyword focus, by journey, and by persona to achieve desired results.
• Perform site audits to address technical SEO issues (e.g., page speed, schema markup, crawl errors) that may impact rankings and user experience.
• Collaborate with content teams to produce engaging, search-optimized assets that address the target audience's needs.
• Build testing frameworks to experiment with metadata, on-page content, internal linking structures, and calls to action to maximize engagement.
• Implement backlink strategies to boost domain authority and build credibility among target audiences.
• Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs) to track KPIs, measure ROI, and refine SEO strategies.
• Stay updated and act-on search engine algorithm updates and evolving trends in HR-related searches including generative search.
• Test and adopt innovative approaches, such as voice search optimization, AI-driven tools, and interactive content, to capture HR leaders' attention.

Requirements

• 9+ years of experience in SEO, with a proven track record of driving organic growth.
• Deep understanding of buyer intent and content mapping for HR decision-makers.
• Expertise in technical SEO, keyword strategy, and content optimization.
• Proficiency in tools like Google Search Console, Screaming Frog, and Tableau for performance analysis.
• Strong analytical mindset to interpret data and apply actionable insights.
• A proactive approach to testing and iterating on SEO initiatives.
• Excellent communication and collaboration skills to align SEO with organizational goals.

Nice-to-haves

• Experience with HR-related industries or audiences (preferred but not mandatory).