Senior Manager, US Brand and Marketing

About the position

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com.

Responsibilities

• Work closely with partners across various lines of business, Marketing, agencies, and vendors to deliver marketing programs that drive the brand and business forward.
• Champion brand marketing and contribute to planning, development, and execution of integrated marketing campaigns supporting the CIBC brand and key strategic pillars.
• Ensure effective project management including planning, briefing, execution, and measurement of key initiatives.
• Develop and lead the marketing processes from brief writing through to execution and reporting across multi-channel campaigns.
• Work with business partners (internal/external) to execute against approved strategy and implement measures for success.
• Provide leadership on the Brand team, influencing both internal and external partners as you deliver Mass Brand Campaigns & strategic work.
• Manage internal approval processes on programs and campaigns.
• Ensure initiatives deliver against plan objectives, are aligned to strategic priorities, and support key marketing principles.
• Maintain internal cross-functional relationships.
• Engage with third-party suppliers and agency partners.
• Manage related budget reporting for assigned initiatives.
• Coordinate tracking results and conducting post-campaign analysis with other departments such as research stakeholders.
• Ensure ongoing communication and manage ongoing weekly status updates on all aspects of assigned projects and responsibilities owned.
• Proactively identify new and effective ways to maximize brand potential and ROI.
• Build and develop relationships with key stakeholder contacts to become a true trusted business partner.

Requirements

• 5+ years of experience in marketing.
• Experience working in the US marketplace and implementing brand strategies in this region.
• College Business/Marketing degree is an asset.

Nice-to-haves

• Driven to succeed and motivated by accomplishing goals.
• Passionate about building relationships and connecting with others through respect and authenticity.
• Ability to thrive when empowered to take the lead and deliver results.
• Understanding of the power of an inclusive team.

Benefits

• Competitive total rewards package.
• Expected salary range of $135,000-$160,000 based on experience, qualifications, and location.
• Eligibility to participate in the relevant business unit’s incentive compensation plan, which may include a discretionary bonus component.
• Full range of benefits including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability, and Other Insurance Plans.
• Paid Time Off (including Sick Leave, Parental Leave, and Vacation), Holidays, and 401(k).
• Wellbeing support and MomentMakers, a social, points-based recognition program.
• Paid day off dedicated for personal growth and development (Purpose Day).