Senior Manager, US Brand and Marketing

About the position

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. You will work closely with partners across the various lines of business, Marketing, various agencies and vendors to deliver marketing programs that drive our brand and our business forward. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2-3 days per week on-site at 120 S. LaSalle, while other days will be remote.

Responsibilities

• Champion brand marketing and contribute to planning, development and execution of integrated marketing campaigns supporting the CIBC brand, key strategic pillars, and CIBC's digital innovations while ensuring CIBC Brand and Marketing KPI's are met.
• Ensure effective project management including planning, briefing, execution and measurement of key initiatives.
• Work with business partners (internal/external) to execute against approved strategy and implement measures for success.
• Provide leadership on the Brand team, influencing both internal and external partners as you deliver Mass Brand Campaigns & strategic work.
• Manage internal approval processes on programs and campaigns.
• Ensure initiatives deliver against plan objectives, are aligned to strategic priorities and support key marketing principles.
• Maintain internal cross functional relationships.
• Engage with third party suppliers and agency partners.
• Manage related budget reporting for assigned initiatives.
• Co-ordinate tracking results and conducting post campaign analysis with other departments such as research stakeholders.
• Ensure on-going communication and manage on-going weekly status updates on all aspects of assigned projects and responsibilities owned.
• Proactively identify new and effective ways to maximize brand potential and ROI.
• Build and develop relationships with the key stakeholder contacts to become a true trusted business partner.
• Work to bring professionalism, simplicity and caring to all we do.

Requirements

• 5+ years of experience in marketing.
• Experience working in the US marketplace and implementing brand strategies in this region.
• College Business/Marketing degree is an asset.

Nice-to-haves

• Driven to succeed and motivated by accomplishing goals.
• Passionate about building relationships and connecting with others.
• Ability to act like an owner and thrive when empowered.
• Driven by collective success and collaboration.
• Client-focused and engaged in finding the right solutions.
• Detail-oriented with strong critical thinking skills.

Benefits

• Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability, and Other Insurance Plans.
• Paid Time Off (including Sick Leave, Parental Leave, and Vacation).
• Holidays.
• 401(k).
• Competitive salary and incentive pay.
• Banking benefits.
• Wellbeing support.
• MomentMakers, a social, points-based recognition program.
• Paid day off dedicated for personal growth and development.